Monaco names Suisscourtage as Conference League shirt sponsor - AS Monaco have appointed Suisscourtage Assurances as their front-of-shirt sponsor for the UEFA Conference League this season, replacing Renault in that position for the club’s European campaign. By Spencer Gallagher
Corinthians signs Shopee as betting ban reshapes sponsorship - Corinthians have signed Shopee as their main shirt sponsor for the final nine matches of the 2026 Brasileirão, combining kit branding, stadium advertising and merchandise offers as Brazil’s betting restrictions reshape club sponsorship. By Spencer Gallagher
Shakhtar builds wartime business around UEFA income and player sales - Shakhtar Donetsk’s reliance on player sales and UEFA payments has reshaped their business in exile, with chief executive Serhii Palkin outlining the financial challenges and international role of the club’s partnerships, according to Forbes. By Spencer Gallagher
EA expands Ted Lasso partnership with AFC Richmond Women - Electronic Arts has renewed its Warner Bros. Interactive Entertainment partnership to bring AFC Richmond Women into EA SPORTS FC 27, extending the ‘Ted Lasso’ franchise across gameplay and digital rewards. By Spencer Gallagher
Bodø/Glimt builds technology partnership business through EDGE - Bodø/Glimt are developing a unified data platform and technology partnership business designed to generate revenue through product development, revenue sharing and potential equity interests. By Chris Brown
Adelaide United signs Lendux women’s shirt sponsorship - Adelaide United have appointed asset finance company Lendux as their A-League Women’s major sponsor in a two-year agreement covering the front of the team’s home and away shirts. By Chris Brown
Heineken signs global Baller League partnership - Heineken has launched a global partnership with Baller League, combining sponsorship of match features with arena experiences and pub activations as the six-a-side competition begins its fourth UK season. By Chris Brown
Monaco signs Mammouth AI partnership through 2029 - AS Monaco have signed Mammouth AI as a premium partner until 2029, combining Ligue 1 shirt sponsorship with access to the French company’s artificial intelligence platform for club staff and business partners. By Chris Brown
ISL launches new commercial era with MG and YouTube deals - The Indian Super League has returned under a club-led commercial model with MG as title sponsor and free YouTube coverage of every match alongside Sony’s television and streaming services. By Chris Brown
PSG names L’Oréal as official beauty partner - Paris Saint-Germain have signed a two-year partnership with L’Oréal Groupe, bringing the beauty company into club football for the first time through an agreement running until 2028. By Chris Brown
Ligue 1 prepares five-season domestic rights tender - LFP Media is preparing a five-season domestic rights tender offering exclusive coverage of Ligue 1 or exclusive distribution of Ligue 1+, as French football seeks to rebuild broadcast income. By Chris Brown
FA brings Lionesses into Peppa Pig with Hasbro licensing deal - The Football Association has agreed a multi-year licensing partnership with Hasbro that will introduce England football to preschool audiences through Peppa Pig content and a co-branded consumer products range. By Chris Brown
Chelsea gives GAC global platform for European expansion - Chelsea have appointed GAC as the men’s team’s official automotive partner in a global agreement supporting the Chinese manufacturer’s expansion into the UK and Europe. By Chris Brown
Real Madrid brings Uber Eats into fan experience with three-season deal - Real Madrid have signed Uber Eats as their official delivery partner in Spain until June 2029, with the agreement covering stadium visibility, digital campaigns and potential ridesharing initiatives through Uber. By Chris Brown
Enel expands Italian football portfolio with Venezia partnership - Venezia have appointed Enel as official energy partner and premium sponsor for the 2026/27 season, giving the company visibility at the club’s training centre and home stadium. By Chris Brown
Betway makes record sponsorship investment with Manchester United deal - Manchester United have signed a multi-year partnership with Betway covering training kit sponsorship and exclusive global betting rights, marking the brand’s largest sponsorship investment to date. By Chris Brown
Barcelona targets waste recovery with PreZero partnership - Barcelona have appointed PreZero Iberia as their official Espai Barça waste management partner, targeting certification that would divert more than 90% of waste from landfill at their stadium and training complex. By Chris Brown
Betano returns to Euros as Kaizen strengthens UEFA partnership - Betano will return as an official sponsor of UEFA Euro 2028, extending Kaizen Gaming’s relationship with European football’s governing body following its partnerships across national team and club competitions. By Chris Brown
Clearpay targets younger fans with Baller League sponsorship - Clearpay has partnered with Baller League UK for Season 4, securing sponsorship rights around sudden-death shootouts, transfer windows and digital content to reach the competition’s predominantly younger audience. By Chris Brown
City retain OKX partnership amid regulatory scrutiny - Manchester City are maintaining their partnership with OKX despite scrutiny of the cryptocurrency platform’s regulatory record, with the company defending its response to enforcement action and allegations involving illicit transactions. By Chris Brown
PSG takes WE RUN overseas with QNB-backed Doha launch - Paris Saint-Germain are taking their WE RUN initiative to Doha with a QNB-backed event expected to attract more than 2,000 participants, extending the club’s international fan engagement activities beyond football. By Chris Brown
Visa builds Asian football presence with club competition renewal - Visa has renewed its AFC club competition partnership until 2029, securing global sponsorship rights alongside payment services, ticket pre-sales and fan experiences across men’s and women’s football. By Chris Brown
Rangers renewal gives Ebury platform for Scottish business growth - Rangers have extended their commercial partnership with Ebury for three years, retaining the financial services company as their official foreign exchange transfer partner while supporting its visibility among Scottish businesses. By Chris Brown
Dortmund link Panasonic partnership to infrastructure upgrades - Borussia Dortmund have agreed a five-season partnership with Panasonic Heating & Cooling Solutions, combining commercial support with planned projects to modernise the club’s infrastructure until 2031. By Chris Brown
Monaco retain Linebet backing for Africa and MENA growth - AS Monaco have extended their regional betting partnership with Linebet until 2027, retaining a package of digital activations, player content and broadcast advertising across Sub-Saharan Africa and the Middle East and North Africa. By Chris Brown
Konami renewal keeps France central to eFootball strategy - Konami has extended its partnership with the French Football Federation, retaining national-team licensing and activation rights alongside continued involvement in esports events. By Chris Brown
Brazilian clubs back court challenge to betting ban - Brazilian football clubs are backing efforts to overturn the government’s online betting ban as industry associations challenge the measure in the Supreme Federal Court over its immediate impact on sponsorship income. By Chris Brown
Atlético Mineiro turn to Huawei for Arena MRV technology overhaul - Atlético Mineiro have signed a five-year Huawei partnership to supply Arena MRV’s data infrastructure, with implementation beginning in November and potential applications extending into stadium management and football operations. By Chris Brown
Chelsea put women’s team at heart of expanded Topps deal - Chelsea have expanded their Topps partnership into a long-term exclusive agreement covering both teams and a broader range of trading cards and collectibles. By Chris Brown
Marseille partner with Chiliz for official fan token - Olympique de Marseille’s partnership with Chiliz adds a digital supporter product combining club experiences, rewards and voting opportunities as the technology company expands its presence in French football. By Chris Brown