Bayern Munich name LEDVANCE official lighting partner
Bayern Munich have signed LEDVANCE as their official lighting partner until 2029, extending an existing supplier relationship into a strategic commercial agreement tied to stadium technology and global brand growth.
Bayern Munich have agreed a long-term partnership with LEDVANCE, making the Munich-based lighting company the club’s official lighting partner until 2029.The agreement builds on previous projects between Bayern and LEDVANCE, whose headquarters are located close to the Allianz Arena.Bayern board member for marketing and sales Rouven Kasper said: “FC Bayern and LEDVANCE are united by their commitment to showcasing success in the right light.“Elite sport is all about emotion, energy and special moments, and in LEDVANCE we have gained a strong partner who, like our club, has its roots in Munich whilst also being at home all over the world. We look forward to many successful years together.”The partnership links two brands with Munich roots and international operations, using the positioning of “At home in Munich, at home in the world”.LEDVANCE is one of the world’s leading providers of lighting products and smart lighting solutions, with the Bayern agreement intended to support its global brand visibility and project business.Fredrik Ergert von Gillern, global head of brand and communication at LEDVANCE, said: “It is no coincidence that this partnership has been formed in Munich: our headquarters are within direct sight of the Allianz Arena.“Together with FC Bayern, we’re demonstrating what lighting can achieve – in terms of performance and safety, as well as the atmosphere in the stadium and around matchdays, which inspires people all over the world.“For us, this partnership is a significant step towards further expanding our international project business and actively shaping the future of sports venues and beyond. At the same time, we are strengthening our global brand perception and sharpening our positioning.”The agreement gives LEDVANCE a platform inside one of Europe’s most commercially developed football environments, where lighting contributes to matchday presentation, operational safety and venue experience.Bayern will use the partnership to support further lighting projects linked to the club’s infrastructure and fan experience.The deal also reflects the growing commercial value of stadium technology categories as clubs work to improve venue operations, sustainability, broadcast presentation and live-event atmosphere.Bayern and LEDVANCE will now implement further projects under the partnership, with the agreement running across the next three seasons until 2029.