Roma sign Orodei training kit partnership
AS Roma have added precious metals company Orodei as a Gold Partner and men’s first-team training kit sponsor as the club diversify their commercial portfolio into financial services.
AS Roma have agreed a strategic partnership with Orodei that places the precious metals company’s branding on the back of the men’s first-team training kit.Orodei will join Roma’s sponsorship portfolio as a Gold Partner, gaining a visible asset linked to the club’s daily training operations and associated media coverage.Roma chief business officer Michael Gandler said: “We are pleased to welcome Orodei to our family of partners, with the aim of providing our fanbase with alternative financial services and digitally-driven solutions.“This agreement is part of our ongoing strategy to diversify our commercial partnerships, focusing on a consolidated sector such as safe-haven assets, and offering our supporters certified, premium tools for managing their savings.”The partnership will also involve Orodei24, the company’s digital platform for the trading and management of precious metals.Roma supporters will be offered access to content and services focused on gold and other safe-haven assets, extending the agreement beyond conventional brand exposure.Orodei is authorised by the Bank of Italy as a gold dealer, giving the company a regulated platform through which to activate the partnership.The agreement allows Roma to add a financial services business to their partner base while creating new digital engagement opportunities around savings and asset management.Orodei president Antonio Maesano said: “We are proud to partner with AS Roma, a club with a rich history and tradition, whose profound connection to its community is recognised worldwide.“Our goal is to work alongside the club to make this bond even stronger. We want to support the fans by combining their passion with a tangible investment focused on safe-haven assets, security, and the economic stability of families through gold assets.”Training kit rights provide Orodei with exposure across club content, press activity and images distributed throughout the season, rather than being limited to competitive matchdays.The inventory also gives the company an association with Roma’s first-team environment as it seeks to increase awareness of its platform among a broader consumer audience.Roma have increasingly used partnerships to connect commercial rights with products and services that can be marketed directly to supporters.The club will now work with Orodei on digital initiatives designed to convert training kit visibility into engagement with the company’s precious metals platform.