AS Monaco name SIMPLICICAR Premium Partner
AS Monaco have signed SIMPLICICAR as a Premium Partner for the 2026/27 season, adding the used-car sales network to their commercial portfolio and giving the brand kit visibility in Ligue 1.
AS Monaco have agreed a partnership with SIMPLICICAR that makes the used-car sales network a Premium Partner of the Ligue 1 club for the 2026/27 season.The agreement will give SIMPLICICAR visibility on the back of the professional team’s match shorts during Ligue 1 fixtures.AS Monaco chief executive Thiago Scuro said: “We are delighted to welcome SIMPLICICAR to the AS Monaco partner family.“The values represented by SIMPLICICAR – high standards, rigour, advice and knowledge transfer – are fully aligned with our DNA. We look forward to starting this exciting collaboration.”SIMPLICICAR was founded in 2011 and has developed a network of more than 120 sales outlets across France, including overseas territories, and Belgium.The company operates in the second-hand vehicle market, using a brokerage model intended to simplify buying and selling for private customers.The partnership gives SIMPLICICAR a national broadcast and media platform through one of France’s most visible football clubs.Shorts inventory provides a recurring matchday asset across television coverage, photography, social media and club content, while sitting below Monaco’s principal shirt properties.SIMPLICICAR founder Yoni Dayan said: “It is a source of great pride to see the SIMPLICICAR name appear on the AS Monaco kit.“From day one, I have been driven by a passion – that of the automobile – which is the very reason for SIMPLICICAR’s existence. With this partnership, a second passion comes to the fore: football and this historic club.“To present our colours alongside those of AS Monaco brings together two exceptional worlds that share the same values: performance, commitment and passion.”The deal adds a consumer-facing mobility brand to Monaco’s partner base as the club continue to expand their commercial relationships across different sectors.SIMPLICICAR will begin their role as Premium Partner during the 2026/27 campaign, with their branding appearing on the first-team shorts throughout the Ligue 1 season.