Borussia Dortmund launch football mode in Fortnite

Borussia Dortmund have launched a dedicated football mode inside Fortnite, becoming the first club to create a permanent football gameplay experience on the platform.The Bundesliga club’s map, Bolzplatz-Liebe, is available from July 3 and is designed to connect BVB’s football culture with a younger gaming audience.Borussia Dortmund director of marketing and digitalisation Alexander Mühl said: “Football brings people together – on the street pitch just as much as in the virtual world.“With ‘Bolzplatz-Liebe’, we create exactly that connection: a place where our community meets, plays and experiences BVB – whether in Dortmund or anywhere in the world. For us, this is the logical evolution of what football is all about.”The launch forms part of BVB’s wider strategy to build fan relationships inside digital environments, where clubs can reach younger audiences beyond traditional matchday, broadcast and social media channels.BVB recently launched their new home kit in Roblox game FIFA Supersoccer, which the club said generated strong reach and engagement.The Fortnite project creates a new commercial platform for sponsors and partners by offering branded digital spaces, activations and future event formats inside a game with a global user base.The mode was developed with studio DayZero and is built around fast-paced 2v2 gameplay.Borussia Dortmund said the map will be developed continuously using community feedback, with additional content, events and activations planned.The experience is based on the football court at Max-Michallek-Platz, a real pitch near Borsigplatz, the district closely associated with BVB’s origins.Carsten Gröning, head of central neighbourhood development at VIVAWEST, said: “Our district at Borsigplatz connects us with Borussia Dortmund through a shared history.“We are delighted that this history is now being continued digitally and that our VIVAWEST neighbourhood serves as the stage for the BVB map in Fortnite.”The use of a local Dortmund setting gives the club a way to translate heritage and supporter identity into a global gaming product.That positioning is commercially important because digital experiences can extend club IP into markets where fans may rarely attend matches or visit the stadium.The project also allows BVB to test engagement around interactive football content rather than relying only on digital merchandise, kit launches or passive branded environments.Bolzplatz-Liebe is now available permanently in Fortnite, with BVB and DayZero set to expand the mode through new features and activations.