Udinese extend bet365 Scores sleeve deal until 2028

Udinese have renewed their partnership with bet365 Scores, keeping the sports scores app as the Serie A club’s sleeve sponsor for the next two seasons.The agreement extends the collaboration that began in the 2025/26 campaign and keeps the bet365 Scores logo on the left sleeve of Udinese’s first-team match shirts until 2028.Udinese said: “The renewal confirms the strength of the relationship between Udinese Calcio and bet365 Scores, strengthening the brand's presence within the national and international football landscape.”The deal gives bet365 Scores continued visibility across Serie A broadcast coverage, club content, match photography and digital distribution.Sleeve sponsorship remains a valuable asset for betting and sports data brands because it links live match visibility with audiences already engaged in scores, statistics and fixtures.The partnership is positioned around bet365 Scores’ real-time football data product rather than the sportsbook brand directly.The app provides live scores and statistics to football supporters, giving the agreement a fan engagement and information-services angle.Udinese said the renewal reflected the club’s ability to work with international organisations while supporting a wider growth project across sport, communication and fan engagement.The extension also gives Udinese commercial continuity in a visible inventory category as they prepare for another Serie A season at Bluenergy Stadium.The club have used partnerships across stadium, digital and kit assets to support their broader commercial strategy while maintaining a strong connection to Friuli.The agreement keeps bet365 Scores inside Udinese’s matchday and media ecosystem through the 2027/28 season.The renewed sleeve rights will continue across the first team’s official match shirts from the start of the new campaign.