Vietjet and Vikki build connected ASEAN football platform
Vietjet and Vikki Digital Bank have joined ASEAN United FC’s sponsorship portfolio across regional and domestic categories, linking travel, payments and loyalty services around four major Southeast Asian football competitions.
Vietjet has become the official airline partner of all four ASEAN United FC competitions, while Vikki Digital Bank has secured the platform’s first sponsorship tailored to a single domestic market.The agreements cover the ASEAN Hyundai Cup, ASEAN Club Championship Shopee Cup, ASEAN Women’s MSIG Cup and ASEAN U-23 Championship. Financial terms and the duration of the partnerships were not disclosed.Vietjet standing vice-president To Viet Thang said: “Vietjet has always been committed to supporting meaningful sporting events around the world, with the aim of connecting people and creating positive value for communities.“Our partnership with ASEAN United FC competitions reaffirms Vietjet’s commitment to connecting not only destinations, but also people, cultures, and shared values across communities.“Through aviation and sports, Vietjet aims to foster regional connectivity, showcase Southeast Asia to the world, and create greater opportunities for sustainable development.”Vietjet’s regional agreement gives the airline rights across the full ASEAN United FC portfolio, beginning with the 2026 ASEAN Hyundai Cup.The carrier operates more than 135 routes across Southeast Asia and markets including Australia, India, China, Japan, South Korea and Kazakhstan. Its sponsorship is intended to connect supporters with host markets and strengthen its position across regional travel corridors.Vikki Digital Bank has separately become the official bank in Vietnam for the same four competitions. The agreement, brokered by Sportfive, is ASEAN United FC’s first local-market partnership.Vikki Digital Bank vice-president Le Van Thanh said: “Football is one of the most powerful ways to bring people together, while digital banking connects people with seamless, modern experiences in their everyday lives.“As the Official Banking Partner in Vietnam of ASEAN United FC events, Vikki seeks to inspire millions of football fans through our brand spirit, ‘Tap to Inspire, Unlock the Future’, where every tap to pay and every journey is made easier, more secure, and more rewarding.”Vikki’s digital infrastructure is integrated into Vietjet’s wider ecosystem, creating scope for joint travel, payment and loyalty activations aimed at supporters across Vietnam and Southeast Asia.The two agreements give ASEAN United FC both a region-wide airline partner and a domestic banking sponsor, expanding the commercial inventory available around its national team, club, women’s and youth competitions.The structure also demonstrates how the ASEAN Football Federation and Sportfive can sell regional rights alongside country-specific packages without creating direct category conflicts.Vietjet can use the competitions to promote routes and customer acquisition across multiple ASEAN markets, while Vikki can focus its investment on digital banking adoption and brand growth in Vietnam.ASEAN Football Federation president Major General Khiev Sameth said Vietjet’s connectivity made the airline a natural partner for a competition platform designed to bring member associations, clubs and supporters closer together.The 2026 ASEAN Hyundai Cup will provide the first major activation opportunity for both brands, combining Vietjet’s regional travel network with Vikki’s domestic payments and loyalty proposition.