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      <news:publication_date>2026-07-08T09:13:19.041Z</news:publication_date>
      <news:title>Deloitte warns football growth is slowing after €40bn milestone</news:title>
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    <loc>https://footballbusiness.news/article/pressure-mounts-on-infantino-as-fifa-president-stands-firm</loc>
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      <news:title>Pressure mounts on Infantino as FIFA president stands firm</news:title>
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      <news:publication_date>2026-07-08T09:33:20.599Z</news:publication_date>
      <news:title>Croatian FA appoint Hawk-Eye as VAR technology partner</news:title>
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      <news:publication_date>2026-07-08T09:31:48.695Z</news:publication_date>
      <news:title>MLS extend Avery Dennison kit licensing deal</news:title>
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      <image:title>APEX takes strategic stake in Northern Super League</image:title>
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    <loc>https://footballbusiness.news/article/le-havre-appoint-sportfive-to-manage-commercial-rights</loc>
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      <news:publication_date>2026-07-08T09:36:06.963Z</news:publication_date>
      <news:title>Le Havre appoint SPORTFIVE to manage commercial rights</news:title>
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    <loc>https://footballbusiness.news/article/as-monaco-name-simplicicar-premium-partner</loc>
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      <news:publication_date>2026-07-08T09:24:25.158Z</news:publication_date>
      <news:title>AS Monaco name SIMPLICICAR Premium Partner</news:title>
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      <image:title>AS Monaco name SIMPLICICAR Premium Partner</image:title>
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    <loc>https://footballbusiness.news/article/italian-bill-proposes-2-football-betting-levy</loc>
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        <news:name>Football Business News</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-07-08T09:05:10.722Z</news:publication_date>
      <news:title>Italian bill proposes 2% football betting levy</news:title>
      <news:keywords>brief, FIGC, Italian Football, Giovanni Malagò</news:keywords>
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      <image:title>Italian bill proposes 2% football betting levy</image:title>
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    <loc>https://footballbusiness.news/article/chelsea-expand-ifs-deal-into-ai-operations-partnership-strava</loc>
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      <news:publication_date>2026-07-07T09:39:08.206Z</news:publication_date>
      <news:title>Chelsea lead technology push with Strava and IFS deals</news:title>
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    <loc>https://footballbusiness.news/article/royal-antwerp-extend-coca-cola-partnership-until-2030</loc>
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        <news:name>Football Business News</news:name>
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      <news:publication_date>2026-07-07T10:56:23.650Z</news:publication_date>
      <news:title>Royal Antwerp extend Coca-Cola partnership until 2030</news:title>
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    <loc>https://footballbusiness.news/article/tv4-extends-exclusive-serie-a-rights-in-sweden</loc>
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      <news:publication_date>2026-07-07T10:53:27.773Z</news:publication_date>
      <news:title>TV4 extends exclusive Serie A rights in Sweden</news:title>
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      <image:title>TV4 extends exclusive Serie A rights in Sweden</image:title>
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    <loc>https://footballbusiness.news/article/w-sport-expands-prime-video-distribution-in-france-and-netherlands</loc>
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      <news:publication>
        <news:name>Football Business News</news:name>
        <news:language>en</news:language>
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      <news:publication_date>2026-07-07T09:42:40.156Z</news:publication_date>
      <news:title>W-Sport expands Prime Video distribution in France and Netherlands</news:title>
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