Football Deal Tracker

Track the latest football sponsorship deals, media rights agreements, M&A transactions and investment activity.

Recent Deals

• Manchester United - Type: M&A - Value: £1.3bn - Minority stake acquisition by INEOS - Region: Europe
• Real Madrid - Type: Sponsorship - Value: €70m/yr - Renewed kit deal with HP - Region: Europe
• MLS - Type: Rights - Value: $2.5bn - 10-year global deal with Apple TV - Region: North America
• Chelsea FC - Type: Sponsorship - Value: £40m/yr - Front-of-shirt sponsorship with Infinite Athlete - Region: Europe