West Ham expand Lilley Plummer Risks deal into sleeve partnership
West Ham United have expanded their partnership with Lilley Plummer Risks by making the insurance broker their official sleeve partner across the men’s, women’s and Academy teams from the 2026/27 season.
West Ham United have elevated Lilley Plummer Risks to official sleeve partner from the start of the 2026/27 season, extending the insurance broker’s visibility across playing kits, training wear and the club’s digital platforms.The agreement builds on a relationship that began in 2025/26, when Lilley Plummer Risks joined West Ham as official insurance partner and secured branding on the sleeves of first-team training wear.West Ham interim chief executive Karim Virani said: “The commitment of Lilley Plummer Risks to West Ham United is testament to the shared values of both our organisations.“Having worked together so successfully last season, it is pleasing to see them become our Official Sleeve Partner for the upcoming season.“We look forward to continuing to work together to deliver exceptional value for both LPR and our fanbase in an authentic way.”Lilley Plummer Risks will feature on the playing shirt sleeves of West Ham’s men’s, women’s and Academy teams.The company will also retain its position on training wear sleeves and receive increased exposure across West Ham’s digital channels as one of the club’s principal partners.The expanded package gives Lilley Plummer Risks a significant increase in broadcast and media visibility, with sleeve branding appearing during domestic and international coverage of the club’s teams.The partnership also provides access to matchday inventory at London Stadium, bespoke activations and West Ham’s business network.Lilley Plummer Risks managing director Dan Plummer said: “West Ham United is a club with a passionate global fanbase and strong community values, making it an ideal partner for Lilley Plummer Risks.“To see our brand featured on the club’s kit is a proud moment for everyone at Lilley Plummer and me personally, having supported this club for so long.”The business was founded in 2016 and provides specialist insurance services to high-net-worth individuals and commercial clients.Its ties to east London and Plummer’s personal support for West Ham have been central to the partnership’s positioning, with the parties seeking to build activations around shared local roots.The expansion shows West Ham converting an existing supplier relationship into a higher-value sponsorship agreement after one season.It also strengthens the club’s principal partner portfolio by placing a business-to-business brand on one of their most visible commercial assets.Lilley Plummer Risks will assume the sleeve rights from the beginning of the 2026/27 campaign, with the expanded branding covering West Ham’s senior and Academy playing operations.