W-Sport expands Prime Video distribution in France and Netherlands
W-Sport has launched as a paid Prime Video add-on in France and the Netherlands, expanding its distribution in two established markets for women’s sports coverage.
W-Sport has agreed a distribution deal with Prime Video to launch as an add-on subscription channel in France and the Netherlands.The agreement gives the women’s sports broadcaster another direct-to-consumer route in two European markets where it already has distribution through other platforms.W-Sport chief executive Sophie Morris said: “We’re delighted to be expanding our partnership with Prime Video and making W-Sport even more accessible to fans in France and the Netherlands.“This launch is another important step in our mission to increase the visibility of women’s sport and provide fans with more ways to watch the athletes and competitions they love.”The channel will be available to Prime members for an additional monthly fee, giving subscribers access to live and on-demand women’s sport through the Prime Video platform.W-Sport operates as a 24-hour channel dedicated to women’s sport, with rights across football, basketball, volleyball, motorsport and other competitions.The Prime Video launch strengthens the channel’s digital distribution strategy by placing it inside a major subscription video environment rather than relying only on traditional pay-TV carriage.That is commercially relevant for a specialist sports network because it can reduce friction for consumers already using Prime Video and support more flexible market-by-market expansion.The deal also gives W-Sport access to Amazon’s channel marketplace, where sports and entertainment brands can sell direct subscriptions without building a standalone consumer platform in each territory.W-Sport is already available in more than 50 countries, with distribution across Europe, Africa, Asia-Pacific and the Middle East.The France and Netherlands launch adds to the channel’s existing Prime Video presence in other markets, extending its relationship with Amazon as women’s sport attracts greater media and sponsorship investment.The distribution agreement gives W-Sport a broader platform for rights holders seeking international exposure and creates additional inventory for commercial partners targeting women’s sports audiences.W-Sport’s Prime Video channel is now available in France and the Netherlands, with subscribers able to access live events, archive programming and original content through the add-on service.