UEFA widens rights auction with Australia and Turkiye tenders
UEFA has opened tenders in nine more markets for its men’s club competition broadcast rights covering the four seasons from 2027–28 until 2030–31.
UEFA has launched broadcast rights tenders across nine additional markets for its three leading men’s club competitions, extending the sales process for a four-season cycle that will give successful bidders coverage until the end of the 2030–31 campaign.The processes cover the Caribbean, Greece, Turkiye, Malta, Iceland, Cyprus, Israel, New Zealand and Australia, with interested broadcasters required to submit their bids by November 3.Rights are being offered for the UEFA Champions League, UEFA Europa League and UEFA Conference League across the 2027–28, 2028–29, 2029–30 and 2030–31 seasons, bringing the three competitions into the same sales timetable across the territories concerned.The tenders are being managed by UC3, the commercial joint venture between UEFA and European Football Clubs, alongside Relevent Football Partners, the sales agency responsible for UEFA’s club competition commercial rights until 2033.Relevent’s remit spans media, sponsorship and licensing rights, placing the latest broadcast tenders within a wider commercial programme covering how the competitions are distributed to audiences and marketed to sponsors and licensees.The nine-market launch gives incumbent broadcasters and potential challengers an opportunity to compete for the next cycle, with the existing rights spread across public broadcasters, subscription television operators and digital streaming services.Australia’s current Champions League broadcaster is Nine Network, while DAZN holds the corresponding rights in New Zealand, making the neighbouring markets part of the same tender timetable despite their different incumbent operators.Cosmote and Mega currently broadcast the Champions League in Greece, while TRT provides coverage in Turkiye, giving the new processes particular relevance in markets where domestic clubs regularly participate in the competition.Melita carries the Champions League in Malta and Cyta provides coverage in Cyprus, while Viaplay and Syn share the current broadcasting landscape in Iceland.The Sports Channel holds the existing Champions League rights in Israel, with Rush Sports providing coverage across the Caribbean, completing the group of incumbent broadcasters facing the next sales cycle.The spread of existing operators means the tenders will test demand across several distribution models, with the successful bidders securing a four-season position around competitions that form a regular part of the European club football calendar.The November 3 deadline is the immediate milestone for the nine processes, which have now moved into the bidding stage ahead of the new rights period beginning in 2027–28.The latest launches follow activity elsewhere for the same four-season cycle, including an agreement announced in early September with Chinese digital streaming platform iQIYI Sports.That renewal secured iQIYI Sports’ continued rights to the same UEFA competitions in China, while the newly opened tenders will determine the broadcasters carrying the next cycle across the nine additional markets.