UEFA picks adidas for kit scheme serving ten national teams
UEFA has appointed adidas as the new supplier to its Kit Assistance Scheme, providing bespoke match and training wear for ten smaller European national associations over the next two seasons.
UEFA has teamed up with adidas to supply newly designed kits to ten European national teams via the UEFA Kit Assistance Scheme, switching the programme’s kit partner ahead of the next two seasons.The initiative will see national teams from Andorra, Belarus, Cyprus, the Faroe Islands, Kazakhstan, Kosovo, Liechtenstein, North Macedonia, Malta and San Marino wear bespoke adidas designs developed in collaboration with each association.Established in 2007, the scheme provides match and training wear to small and medium-sized national associations, with UEFA positioning the programme as part of its wider support package for member development and performance infrastructure.adidas was selected following a tender process that assessed product quality, cost, kit personalisation and delivery experience on comparable projects, underlining a procurement-led approach rather than a purely branding-driven deal.A key operational element is adidas’ “Locker Room” design service, which participating associations can use to create and order customised teamwear, giving smaller federations access to tooling and workflows more commonly associated with top-tier commercial partnerships.Strategically, the move strengthens adidas’ footprint in the national-team category by extending its presence beyond elite federations into a UEFA-supported pathway, with guaranteed on-pitch visibility across multiple countries and competitions.For UEFA, the arrangement reinforces the argument that centralised development schemes can deliver tangible performance and presentation upgrades for associations that may have limited leverage in the open market.The list of participating teams signals that the programme remains targeted at associations that sit outside the biggest commercial cycles, while still requiring kit identity and consistency across men’s and women’s national teams and age-group programmes.UEFA did not disclose financial terms of the adidas supply agreement, nor the specific distribution model for match versus training allocations under the scheme.The new kits are expected to roll out across upcoming international windows as the participating associations move into the next phase of their competitive calendars, with adidas’ design service intended to support ongoing ordering and refresh cycles during the two-season term.