UC3 opens exclusive Moldova talks with Clever Media for 2027-31 UEFA cycle

UC3 has entered an exclusive negotiation period with Clever Media for media rights to UEFA men’s club competitions in Moldova covering the 2027-31 cycle.The talks cover the full portfolio of UEFA men’s club competitions, including the Champions League, Europa League, Conference League, Super Cup, Youth League and Futsal Champions League.The decision follows a rights sales process led by UC3 alongside Relevent Football Partners, which provides strategic and sales support around the global commercialisation of UEFA men’s club competitions.An exclusive negotiation period gives Clever Media a defined window to agree terms with UC3 before rights could potentially be offered elsewhere if no deal is reached.The Moldova process forms part of UC3’s wider effort to lock in media distribution for the 2027-31 cycle, the first full commercial period being managed under the joint venture between UEFA and European Football Clubs.UC3 brings UEFA and more than 800 clubs represented by EFC into a single commercial structure responsible for media, sponsorship and licensing rights across UEFA club competitions.That model is designed to give clubs a more direct role in the commercial management of competitions while centralising sales and delivery under one entity.Relevent Football Partners has been tasked with supporting the worldwide sale of men’s club competition rights, operating from London with additional offices in New York and Miami and further expansion planned.The Moldova negotiations are relatively small in absolute market terms, but they illustrate the granular approach UC3 is taking to territorial media sales as it builds the next rights cycle across Europe and other regions.Securing local partners market by market will be important to maintaining broad distribution while maximising the value of Champions League and other UEFA club competition inventory.