U.S. Soccer names Oura Ring official wearable in long-term deal
U.S. Soccer has signed smart ring maker Oura in a long-term deal that expands biometric monitoring across all 27 national teams and ties the brand into the federation’s new national training centre strategy.
U.S. Soccer has agreed a long-term partnership with Oura, naming Oura Ring as its Official Wearable and making the company a founding partner of the Arthur M. Blank U.S. Soccer National Training Center.The agreement will see Oura integrated across performance and medical workflows for athletes, coaches and staff across all 27 U.S. National Teams, with financial terms not disclosed.JT Batson, chief executive officer and general secretary of U.S. Soccer, said: “Providing our players the tools they need to be at their best is core to the U.S. Way. Recovery, sleep, and overall wellbeing are essential to that approach. "This partnership helps us better understand how our athletes are preparing and performing, and that’s a win for our teams across U.S. Soccer.”U.S. Soccer said the relationship builds on Oura’s existing work with the U.S. Women’s National Team since 2020, which has been used to inform decisions around training and competition.The federation said the expanded rollout is designed to create a consistent data layer across squads, with Oura’s Sleep Score, Readiness Score and recovery metrics integrated into existing athlete monitoring systems.Operationally, the proposition is about turning biometric signals into day-to-day decisions on training load, travel fatigue and individualised recovery, particularly during congested schedules and multi-game windows.Oura will also become a founding partner of the Arthur M. Blank U.S. Soccer National Training Center, which is due to open in spring 2026 just outside Atlanta in the town of Trilith.U.S. Soccer has positioned the site as a central hub for soccer in the United States, bringing together national team operations alongside coach and referee education, high-performance research and community programming.The partnership embeds Oura’s recovery and readiness insights into that environment from day one, reinforcing the training centre’s role as both an elite-performance base and a showcase for federation partners.Tom Hale, chief executive officer at Oura, linked the deal to the upcoming global calendar and the federation’s wider growth ambitions. Hale said: “U.S. Soccer represents excellence, ambition, and one of the most passionate communities in sports. "With the FIFA World Cup on the horizon, we’re honored that Oura Ring was selected as its official wearable partner and to stand alongside U.S. Soccer during one of the most historic stretches of competition in the sport.“Oura gives players and staff a shared, data-driven language for readiness, bringing tools trusted by the world’s best athletes to everyone.”Commercially, the deal adds another performance technology brand into U.S. Soccer’s partner portfolio ahead of a period that includes the 2026 FIFA Men’s World Cup, the 2027 FIFA Women’s World Cup and the 2028 Los Angeles Olympics.The agreement also extends Oura’s growing footprint in elite sport, following its recent push into major event and national governing body partnerships as wearables companies compete for credibility, data access and long-term adoption at the top end of performance.