Trendyol takes global step with Manchester City partnership

Manchester City have agreed a global partnership with Trendyol that will make the e-commerce business the club’s official online marketplace partner, extending the company’s football sponsorship strategy into one of the Premier League’s largest international brands.Trendyol will receive branding at the Etihad Stadium and exposure across City’s digital and social channels, while the two organisations will also develop bespoke content and campaigns.City Football Group senior vice-president of partnerships Peter Laundy said: “We’re delighted to announce our new partnership with Trendyol. As one of the world’s leading e-commerce platforms with a rapidly expanding international presence, Trendyol continues to grow its sponsorship portfolio with some of the most recognised properties in global sport.“We look forward to working together throughout this exciting partnership.”Founded in Istanbul in 2010, Trendyol now connects more than 40m customers with over 250,000 merchants and brands across markets including Türkiye, Germany, Azerbaijan, the Gulf states and Central and Eastern Europe.The Manchester City agreement represents a significant international extension of a sports marketing strategy that has previously been heavily connected to Turkish football.Trendyol is an official sponsor of Türkiye’s national football teams and holds title sponsorship rights to both the Süper Lig and First League. It was also an official partner of UEFA Euro 2024.Trendyol Gulf chief executive Mohamad ElAnsari said: “Trendyol has long been associated with football in Türkiye so, as we expand internationally, it’s fitting that we extend our reach with one of the biggest names in the sport.“Manchester City’s success over the last decade has been nothing short of astonishing so we’re thrilled to partner with a winning brand that lives in the hearts of so many people in the region and around the world.”The deal gives Trendyol access to Manchester City’s global audience at a time when the marketplace is building its presence across multiple international territories, particularly the Gulf and Europe.City, meanwhile, add another consumer-facing digital business to their commercial portfolio as they continue to use their international reach and Etihad Stadium inventory to attract brands seeking expansion across multiple markets.