Tottenham sign three-year Betano partnership
Tottenham Hotspur have signed a three-year partnership with Kaizen Gaming that gives Betano prominent training and stadium inventory before shifting into a regional betting rights agreement across Europe and Latin America.
Tottenham Hotspur have agreed a three-year partnership with Kaizen Gaming, expanding the Premier League club’s betting sponsorship portfolio and giving its Betano brand access to high-profile team, stadium and digital inventory.Betano will become an official partner of Tottenham’s men’s first team for the 2026/27 season. The agreement will then evolve into a regional arrangement under which the brand becomes the club’s official betting partner in Europe and Latin America until 2029.The first-season package includes Betano branding on Tottenham’s training kit before men’s fixtures, as well as exposure on media backdrops, pitchside LED boards and big screens at Tottenham Hotspur Stadium.Tottenham chief revenue officer Ryan Norys said: “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement.“From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”The partnership will also include supporter engagement activity and exclusive experiences during the 2026/27 season.The structure gives Betano a broad global platform during the opening year before narrowing the betting designation to Europe and Latin America, two priority regions within Kaizen Gaming’s international expansion strategy.Kaizen Gaming chief commercial officer Julio Iglesias said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms.“Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”Betano’s training wear logo will not appear on retail versions of Tottenham’s 2026/27 range, limiting the branding to team-issued apparel and associated match preparation activity.The agreement adds another international betting asset to Betano’s football portfolio while giving Tottenham a partner capable of activating across multiple regulated markets.Both parties said responsible gambling education would form part of the relationship, alongside the wider commercial and fan engagement programme.