Tottenham adds Soccer Supplement to growing performance partner roster
Tottenham Hotspur have signed a three-year partnership with Soccer Supplement, making the UK specialist brand their Official Performance Nutrition Partner and integrating its products directly into the men’s first team’s preparation and recovery programme.
Tottenham Hotspur have agreed a three-year partnership with Soccer Supplement, with the football-focused nutrition company becoming the club’s Official Performance Nutrition Partner.Soccer Supplement will provide products to Tottenham’s men’s first team across preparation, fuelling, hydration and recovery, including energy and caffeine gels, electrolytes, protein formulas, vitamins and minerals.Tottenham head of nutrition Ted Munson said: “Nutrition plays a vital role in supporting our players’ preparation, performance and recovery, so having access to products that are specially designed with the demands of football in mind is essential in a performance environment.”The agreement gives Soccer Supplement direct access to an elite Premier League performance programme rather than functioning primarily as a visibility-led sponsorship.Its products are developed with input from nutritionists, sports scientists, coaches and professional players, positioning the partnership around practical use within Tottenham’s football operation.Soccer Supplement club partnerships lead Dylan Ive said: “We’re thrilled to become Tottenham Hotspur’s Official Performance Nutrition Partner for the next 3 seasons. Soccer Supplement has been built specifically around football, and today our products are trusted across the professional game, from Premier League clubs to supplying over 10 national teams at the FIFA World Cup.“We’re incredibly proud to bring that experience to Tottenham, working closely with the club’s nutrition team and players to optimise performance at the very highest level.”The deal strengthens Soccer Supplement’s position within professional football as it builds relationships with clubs and national teams around specialist performance products.The company was founded in 2016 and has focused its commercial strategy on football rather than the broader endurance and fitness markets targeted by many sports nutrition brands.Tottenham, meanwhile, continue to build a portfolio of specialist partners embedded within club operations, having recently added HP as Official Workplace Solutions Partner.The Soccer Supplement agreement gives the brand a three-season platform at one of the Premier League’s largest clubs while placing its products directly inside Tottenham’s first-team performance environment.