Torino FC sign La Molisana as Official Pasta partner

Torino FC have agreed a new partnership with Italian pasta producer La Molisana, creating a food-sector sponsorship built around matchday visibility and hospitality integration at Stadio Olimpico Grande Torino.The deal adds another consumer brand into Torino’s domestic commercial portfolio, with both parties positioning the agreement around Italian identity, regional roots and fan-facing activations.Lorenzo Barale, Torino FC commercial director, said: “We are happy to start this collaboration with La Molisana, a brand that best represents Italian quality and tradition.”“This partnership was created with the aim of developing valuable activations and content for our supporters.”La Molisana will take pitchside exposure through LED boards, giving the brand repeatable broadcast presence while linking the product to live match moments and highlight clips.Giuseppe Ferro, La Molisana chief executive, said: “We are happy to announce that La Molisana will be the Official Pasta of Torino FC, a collaboration that confirms our commitment to supporting sport and its ability to generate emotions, participation and a sense of community.”“With the club we share the values of commitment and passion. Our brand will be on the pitchside LED boards and, from next season, we will also have a corner in the stadium hospitality areas. We thank the management for their trust and we hope this partnership can create value for both organisations and for the audiences that follow them.”The hospitality corner element pushes the relationship beyond a logo deal, creating a physical touchpoint that can be packaged into premium ticketing, partner hosting and club-led experiences.That type of integration also offers clearer measurement options, from footfall and sampling to content capture, which can strengthen renewal narratives in a sponsorship market where brands increasingly want proof of engagement.Torino and La Molisana said the partnership is aimed at developing initiatives for supporters and highlighting shared moments of community around the club, which suits food and drink categories that perform best when tied to rituals and social occasions.Implementation now shifts to activation planning ahead of next season’s matchday roll-out, with LED exposure expected immediately and the hospitality build-out scheduled to follow.