Telemundo adds Serie A to growing US Hispanic football stack
Telemundo has acquired exclusive US Spanish-language rights to Serie A, Coppa Italia and Supercoppa Italiana until 2029, further consolidating premium European football across NBCUniversal’s broadcast and streaming ecosystem.
Telemundo has acquired exclusive US Spanish-language rights to Serie A, Coppa Italia and Supercoppa Italiana for three seasons until the end of 2028/29.The package will be distributed across Telemundo, Universo, Peacock and Telemundo Deportes Ahora, combining broadcast, cable, streaming and FAST platforms.NBCUniversal Telemundo Enterprises sports and streaming chief Joaquin Duro said: “Serie A has long been one of the world’s top football leagues, home to legendary clubs, iconic rivalries and some of the game’s biggest stars.”The agreement adds another major European competition to a portfolio that already includes the Premier League and Bundesliga, with UEFA men’s club competitions joining from 2027.That concentration gives Telemundo the ability to programme premium football throughout the week while cross-promoting competitions across a common Spanish-language audience.Serie A also brings Coppa Italia and Supercoppa inventory, extending the package beyond the regular league season into knockout and event programming.The commercial value lies partly in distribution flexibility. NBCUniversal can use the same rights across free television, subscription streaming and its FAST sports channel rather than relying on a single outlet to monetise the property.That gives Serie A access to established Hispanic television audiences while also strengthening its position on Peacock and digital platforms. Financial terms were not disclosed.The agreement follows Telemundo’s World Cup coverage and recent expansion into additional European football rights, reinforcing sport as a major audience-acquisition and retention tool for the wider NBCUniversal Spanish-language business.Serie A gains a partner capable of delivering both mass reach and digital distribution in one of the world’s largest sports-media markets.Telemundo, meanwhile, strengthens a football portfolio increasingly designed to make its platforms a recurring destination for US Hispanic audiences rather than relying on individual tournament cycles.