Stake rolls out World Cup campaign with Casillas Agüero Hazard and Evra

Stake has unveiled a new global football tournament campaign featuring four of its best-known brand ambassadors, bringing Iker Casillas, Sergio Agüero, Eden Hazard and Patrice Evra together in a single creative push timed to the 2026 World Cup.The campaign is designed to cut through a crowded sponsorship and betting landscape by leaning on recognisable faces and familiar football culture moments, with Stake distributing the hero content across major social and video platforms.The creative, titled “It’s All At Stake”, places each former player in a different scenario built around matchday rituals and grassroots references, aiming to mirror how fans talk about and experience major tournaments.Stake director Jarrod Febbraio said: “The 2026 global football tournament is one of the few sporting events that genuinely captures the attention of fans across every corner of the globe. "We wanted to create a campaign that reflects the excitement, anticipation and passion that supporters feel throughout the competition while also bringing together some of football’s most iconic personalities.“Having Sergio Agüero, Iker Casillas, Eden Hazard and Patrice Evra involved gave us the opportunity to create something entertaining, relatable and unmistakably football. The result is a campaign that celebrates the moments, emotions and conversations that make moments like this such a unique cultural occasion.”In the hero video, Stake uses short vignettes to showcase each ambassador. Casillas appears in a nightclub setting, Agüero is shown in a five-a-side environment, Hazard takes on a coach role and Evra features in a tattoo studio with a nod to his “I love this game” catchphrase.Stake is positioning the campaign as part of a broader tournament activation strategy, using ambassador-led content to drive brand recall during peak football interest.The approach reflects a wider shift in betting marketing towards entertainment-first creative that can travel across social platforms and into fan communities, rather than relying on traditional matchday media buys alone.Stake has also referenced responsible gambling messaging as part of the wider campaign context, aligning the launch with the operator’s stated focus on customer education tools alongside major-event engagement.