SSC Napoli sign XTB as Global Trading Partner until 2027
SSC Napoli have signed trading and investing platform XTB as their Global Trading Partner until 2027 as the club steps up international commercial growth in the fintech category.
SSC Napoli have agreed a multi-year partnership with trading and investing platform XTB, naming the company as the club’s Global Trading Partner for the 2025–26 and 2026–27 seasons.The deal gives XTB brand presence across Napoli’s digital platforms, matchday initiatives, events and dedicated activations, with financial terms not disclosed.Omar Arnaout, CEO of XTB, said: “This partnership aims to promote an investment-oriented mindset among Napoli fans around the world. It is not just about giving visibility to our name, but about encouraging people to look at their finances differently. "Our goal is to support them in making informed decisions and to strengthen their confidence in their ability to put their money to work.”Napoli said the agreement is designed to support the club’s international growth strategy, with the partnership focused on fan engagement and community-facing initiatives beyond standard sponsorship inventory.Tommaso Bianchini, General Manager – Business Area at SSC Napoli, said: “We are pleased to welcome XTB as Global Trading Partner of SSC Napoli. "This partnership fits naturally into the Club’s international growth strategy and will allow us to create new opportunities for engagement through digital activations, matchday experiences and exclusive initiatives for our fans worldwide. We are proud to work with a trading platform that shares our ambition to connect with audiences in an innovative and global way.”XTB said the partnership will be supported by education-led content and experiences intended to encourage more informed investing behaviour among supporters.As part of the launch, XTB will roll out a promotional package aimed at new customers in Italy that has been positioned around Napoli fans, with the company flagging a free-share incentive tied to new account openings.The partnership adds another financial services and trading brand to elite European football’s sponsorship mix, where clubs are using category partnerships to build digital reach, create data-led activations and unlock international commercial inventory.Napoli have increasingly pushed for global-facing partnerships that can be scaled through content, stadium experiences and direct-to-fan initiatives, particularly in categories with strong digital adoption.XTB’s deal with Napoli follows a broader push by trading and investing platforms to use top-flight sport to build awareness and credibility in competitive consumer markets, while linking sponsorship to education and product acquisition.