SPORTFIVE takes EURO 2028 hospitality to seven European markets
SPORTFIVE has been appointed to sell official UEFA EURO 2028 hospitality in seven European markets, giving BEYOND Hospitality a local sales network as packages go on sale.
BEYOND Hospitality has appointed SPORTFIVE to sell official UEFA EURO 2028 hospitality packages across seven European markets. The agency will handle local enquiries and bookings, extending the tournament’s premium sales operation beyond its four host nations.SPORTFIVE has exclusive sales rights in Austria, Belgium, France, Germany, Hungary and the Netherlands. It is an authorised sales agent in Spain, where its appointment is not exclusive.Jaime Byrom, executive chairman of BEYOND Hospitality Group, said: “We are delighted that SPORTFIVE is part of our growing sales network. Their proven expertise, strong customer relationships, and deep understanding of applicable markets make them an ideal partner to promote the Official Hospitality programme for UEFA EURO 2028.”BEYOND is responsible for designing, promoting, selling and delivering the tournament’s official hospitality programme. SPORTFIVE’s role is to serve as a local sales contact for corporate and individual customers in its appointed territories, advising them on products and supporting them through the booking process.The packages cover matches at all nine tournament venues in England, Scotland, Wales and the Republic of Ireland. Options range from Supporters Club and Club packages to Prestige and Platinum lounges, BEYOND Platinum spaces at selected stadiums and Skyboxes.Each package includes a match ticket alongside hospitality services. Prices start at £900 per person, excluding VAT, and customers in SPORTFIVE’s seven markets can now make purchases or seek booking advice through the agency.The appointment gives BEYOND access to SPORTFIVE’s customer relationships in countries that may generate demand for both corporate hosting and supporter travel. It also provides buyers with contacts in their own markets for a programme delivered across multiple host cities.Robert Müller von Vultejus, SPORTFIVE’s chief growth officer, said: “As exclusive sales agent in selected European markets, SPORTFIVE will leverage its unrivalled hospitality expertise, deep local relationships and international sales network to bring the tournament’s premium experiences to customers across the continent. We look forward to helping make UEFA EURO 2028 an outstanding commercial and hospitality success.”UEFA EURO 2028 is scheduled for June 9 to July 9, 2028, with 24 teams playing 51 matches. The opening match is planned for Cardiff and the final for Wembley Stadium, giving the sales network nearly two years to build demand across its appointed markets.