Shakira and Burna Boy release Dai Dai to drive World Cup 2026 education fundraising

Shakira and Burna Boy have released Dai Dai as the Official FIFA World Cup 2026™ Song in support of the FIFA Global Citizen Education Fund, tying a flagship music launch to a defined fundraising outcome ahead of the tournament.FIFA and Global Citizen are using the track as a commercial engine for the fund, which is targeting US$100m raised by the end of the FIFA World Cup 2026™ to expand access to quality education and football opportunities for children globally.The fundraising structure is built around music revenues rather than one-off campaign pledges, creating a repeatable mechanism that can scale with streaming volume and long-tail consumption during the World Cup cycle.Shakira’s royalties from Dai Dai will be donated to the Education Fund, aligning artist earnings directly with the campaign’s total raised and giving the initiative a clear, measurable lever to promote across platforms.Sony Music will match the first US$250,000 raised with a donation, adding an early-stage incentive designed to accelerate momentum and convert attention into immediate contributions.The project also extends beyond the audio release, with Shakira set to co-headline the FIFA World Cup 2026™ Final Halftime Show on July 19, a new event format for the men’s World Cup final that is being positioned as a mass-reach fundraising moment.FIFA is using the halftime show concept as a major awareness and conversion driver, combining global broadcast reach with a cause-led message intended to mobilise audiences who may engage through music before football.Joining Shakira, K-pop sensations BTS and Madonna, were all unveiled as co-headliners of the World Cup Halftime Show earlier this week.The approach gives FIFA additional inventory to package around a purpose-led initiative, widening the sponsor and partner conversation beyond traditional on-pitch assets while retaining a clear philanthropic objective.The release is part of a wider FIFA World Cup 2026™ music rollout, with an Official FIFA World Cup 2026™ Album scheduled to continue unfolding over the coming weeks via additional singles.That staged launch strategy keeps the fundraising narrative active across multiple drops, helping the Education Fund avoid a single peak and instead build recurring campaign moments as tournament anticipation rises.The central test for the initiative will be conversion at scale, turning global streaming, social amplification and event programming into tracked donations that move meaningfully towards the US$100m target by the end of the competition.