Serie A expands Deltatre partnership as clubs line up behind Malagò for FIGC vote
Lega Serie A has deepened its partnership with Deltatre by rolling out a new official digital platform and offering all 20 clubs an opt-in infrastructure programme, while top-flight clubs have also agreed Giovanni Malagò as their preferred candidate for the next FIGC presidency.
Lega Serie A has expanded its work with Deltatre after the supplier completed a new direct-to-fan website and app designed to become the league’s primary content and statistics hub across its competitions.The platform is available in Italian and English and is positioned as a single front door for match content, data and video, covering Serie A, Coppa Italia and Supercoppa Italiana as well as the Primavera competitions and other league properties.Luigi De Siervo, chief executive of Lega Serie A, said: “We sought a partner that could demonstrate both the capability and commitment to support our long-term technological evolution.”“Deltatre’s proven expertise in delivering complex digital environments, combined with their deep understanding of user engagement, made them the right choice as we continue to strengthen the connection between Serie A and our fans worldwide.”The technology build is powered by Deltatre’s FORGE product suite, with the supplier also deploying its video player and an AI-driven search layer intended to help users navigate the league’s archive of statistics, analytics and content.A key commercial element is a new clubs programme that gives all 20 Serie A teams the option to use the league’s infrastructure for customised club websites and apps, creating a league-to-club stack that can reduce duplicated spend while standardising data, video and UX across properties.Peter Bellamy, Deltatre’s chief revenue officer, said: “Scalability and monetisation are at the core of our offering, and this new digital platform for Serie A provides the ideal foundation for a growing global audience and an expanding content ecosystem.”The move reflects a broader push by leagues to build owned-and-operated distribution that can support international growth, deepen first-party data and create sponsor inventory beyond live rights windows.It also creates a clearer pathway for packaged commercial offerings that combine league and club digital placements, with the potential to align storytelling, statistics and highlights in a single environment.Alongside the Deltatre expansion, Serie A clubs have also moved to consolidate their political position ahead of the next FIGC presidential election, backing Giovanni Malagò as their preferred candidate.The endorsement is significant in signalling top-flight alignment, even though Serie A’s voting weight is limited within the federation’s broader electoral college.The dual-track activity underlines a familiar dynamic in Italian football, with clubs seeking to professionalise and centralise elements of the media and data stack while also trying to shape the governance agenda that will influence regulation, commercial policy and competitive structure in the next cycle.