Ronaldinho launches Tu Música label with Sua Música Group and ASJ

Ronaldinho has moved into the music business with the launch of Tu Música, a new record label created with distribution company Sua Música Group and talent management firm ASJ.The project also involves Ronaldinho’s brother and long-time manager Roberto de Assis, giving the venture a management layer designed to connect music releases with sport, media and brand opportunities.Ronaldinho said: “Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch.“Now I want to take that energy everywhere, connecting cultures and creating opportunities for artists from anywhere.”The label will initially focus on Latin America, with expansion planned into Europe and then into Africa, Asia and the Middle East as it scales distribution and marketing capacity across territories.Tu Música’s first release is planned as a compilation album inspired by the FIFA World Cup, bringing together artists from multiple markets to create a cross-border project that can travel with tournament attention.Submissions from songwriters and artists are due to open in the coming weeks, with selected tracks expected to make up the final release, positioning the label as a curated platform rather than a single-artist vanity imprint.Operationally, the model leans on Sua Música Group’s existing infrastructure across distribution, recording and digital marketing, which the company says includes more than 170 professionals across Brazil and wider Latin America.ASJ is expected to support talent management and brand partnerships, adding a commercial layer that can package music output with sponsorship and activation opportunities linked to Ronaldinho’s audience.Roni Maltz Bin, chief executive of Sua Música Group, and Allan Jesus, chief executive of ASJ, are leading the venture, with Roberto de Assis expected to drive strategic relationships across music, sport and media.The label said it plans to open its first office and studio in Miami, describing the city as a hub between the Americas and other international markets, which also reflects how rights-holders and labels are increasingly centralising global operations around multilingual, multi-territory audiences.Tu Música is intended to develop and release projects with selected artists in its initial phase, before moving into direct signings as the label builds its own roster and long-term catalogue.The partnership structure also gives Ronaldinho a route to participate in music economics beyond endorsements, using ownership and distribution scale to create repeatable revenue streams through releases, marketing services and commercial tie-ins.That approach is increasingly attractive to athletes with large digital reach, especially when a launch can be timed around global events that generate cultural content at scale and create new inventory for brands.Ronaldinho’s social footprint, which the label partners have highlighted as more than 160 million followers, is central to the go-to-market plan, offering a direct audience pipeline that can reduce customer acquisition costs for new releases.The launch also sits alongside broader international investment interest in Brazilian music infrastructure, with Sua Música Group having secured a minority investment from Warner Music Group in 2024.