Real Madrid power up global partner roster with ELITE Solar
Real Madrid have added ELITE Solar to their global sponsorship portfolio under a three-year agreement focused on clean energy promotion, international brand exposure and sustainability-led activations.
Real Madrid have signed ELITE Solar as an official sponsor and official solar panel provider until 2029, expanding the club’s commercial network into the renewable energy sector.The three-year agreement will support global initiatives promoting solar energy, sustainability, innovation and responsible growth. Financial terms were not disclosed.Real Madrid director of institutional relations Emilio Butragueño said: “At Real Madrid, we look for partners who share our values and our vision for the future. We are pleased to welcome ELITE Solar to our global network of collaborators.”ELITE Solar chief executive Alex Chen said: “It is an honour to partner with Real Madrid, one of the most respected and successful organisations in the world. This alliance represents much more than a sponsorship; it reflects our shared pursuit of excellence, global impact and long-term value creation.“Together, we hope to inspire people through innovation, performance and a commitment to a more sustainable future.”The partnership will seek to engage Real Madrid supporters alongside ELITE Solar’s customers, employees and local communities across international markets.ELITE Solar will use the club’s global reach to increase its visibility in the photovoltaic sector and support its expansion across utility-scale and commercial markets.The company was established in 2005 and operates an international manufacturing network focused on photovoltaic products and clean energy infrastructure.Its designation as Real Madrid’s solar panel provider gives the company a defined category association within the club’s sponsorship portfolio, although no specific installation projects or infrastructure commitments have been announced.The agreement reflects the growing use of sports partnerships by renewable energy businesses seeking consumer recognition and access to corporate decision-makers in multiple regions.Real Madrid gain another international partner aligned with sustainability and technology, two sectors that have become increasingly important across club operations, stadium development and commercial strategy.The club and ELITE Solar will now develop joint campaigns designed to improve brand visibility and promote solar energy across their respective global audiences.