Polymarket lands exclusive Serie A US prediction market deal

Polymarket has agreed a multi-year partnership with Serie A USA that makes the company the official and exclusive prediction market partner of Serie A in the United States, giving the platform a major new football rights property as it expands its sports portfolio.The agreement delivers US-facing brand integrations across Serie A’s media and digital channels and allows Polymarket to use official league marks in activation tied to its Serie A markets.Shayne Coplan, founder and chief executive of Polymarket, said: “The next phase of sports engagement won’t be defined by more content, but by more participation. Prediction markets give fans a way to actively interpret the game in real time, and partnering with Serie A brings that model to one of the world’s most followed leagues at a moment when American interest in the sport is at an all-time high.”Markets on the platform will be powered by official Serie A data, with data services provided by Genius Sports, which the parties say is intended to support accuracy, transparency and integrity.The deal also supports Serie A’s US growth plan, with the league building commercial operations in market and looking for engagement formats that resonate with younger, digitally native fans.Michele Ciccarese, marketing and commercial director of Lega Serie A, said: “The United States represents a key growth market for Serie A. Our exclusive alliance with Polymarket, as Regional Partner in the USA, lets us engage a new generation of fans through a platform that embodies emerging trends.”Polymarket has positioned the partnership as part of a wider football push in the build-up to the FIFA World Cup 2026 in the United States, Canada and Mexico, with rights-holder deals increasingly used as distribution and credibility layers for prediction market products.Ari Borod, Polymarket’s president of sports business development, said: “We want to invest heavily in the U.S. market. There may be opportunities to do bigger deals in the future. Right now, it’s the beginning of the partnership.”Borod also linked the strategy to product assurance and rights-holder alignment, saying: “We want to build an ecosystem focused on a great product with integrity and all the safeguards you need. The best way to do that is to go to the rights holders, leagues, and governing bodies themselves to forge partnerships.”The commercial logic is straightforward for both sides, with Serie A gaining an additional engagement layer to keep fans connected across the season, while Polymarket secures a premium league brand to drive acquisition and activity in a market where football audiences are growing.Financial terms were not disclosed.The partnership adds to a fast-developing category in US sports, where leagues are increasingly balancing integrity considerations with the appeal of new fan participation tools that can be packaged alongside existing sponsorship and media rights inventory.