Oura signs Kane and Rice as global ambassadors

Oura has signed England footballers Harry Kane and Declan Rice as global brand ambassadors, adding two high-profile players to its sports roster during a major international tournament window.The long-term partnerships are designed to position Oura Ring 5 as a performance and recovery tool for elite athletes, with the brand leaning on football’s global reach to promote sleep, readiness and stress tracking.Harry Kane, England men’s captain, said: “At the highest level of football, I’ve always believed that preparation is not just what happens on the pitch, but what happens off it too. That’s why I’m excited to partner with Oura and use Oura Ring 5.“Leading my country into this major tournament means every single percentage matters. When you’re competing on the world stage, knowing exactly when to push your body and prioritise recovery is key to securing those extra gains. "With the personalised insights from my Oura Ring, I can track my performance and recovery in real time and ensure I’m always ready to perform at my absolute best.”Declan Rice, vice-captain of the England national team, commented: “When you’re training and competing at the highest level, taking care of yourself in every aspect, physically, mentally and through recovery, is absolutely essential. That’s why this partnership makes so much sense.“It’s a great product but it’s also helping me maximise my potential on and off the pitch. I have used the Oura Ring previously, but now it’s part of my everyday routine, it’s been a game changer.”Kane and Rice will headline an integrated marketing campaign launching this week, centred on their readiness for the matches ahead.The campaign will run across high-footfall digital out-of-home sites including Piccadilly Circus, BOXPARK Wembley and Canary Wharf.Oura said fans may also see the players wearing Oura Ring 5 in primetime television placements around major football moments this summer.The commercial timing reflects the growing role of wearable data in athlete performance marketing, where brands are selling everyday health insights alongside elite credibility.Oura Ring 5 launched in May 2026 and is 40% smaller than its predecessor, with the company positioning the device around discreet, continuous health sensing from the finger.Doug Sweeny, chief marketing officer at Oura, stated: “Harry and Declan embody what Oura stands for in sport. They compete at the highest level, but they also understand that peak performance isn’t built through training alone, it’s shaped in the hours away from the spotlight, through sleep, recovery, balance, and knowing when to reset.“The real competitive edge today isn’t simply doing more; it’s having the clarity to listen to your body and give it what it needs to perform at its best. That’s where Oura comes in, and why we’re so excited to partner with athletes who truly understand the power of recovery.”The Kane and Rice deals add to Oura’s growing sports portfolio. The company was named Official Wearable of Team USA and the LA28 Olympic and Paralympic Games earlier this year, and has also signed partnerships with Team Finland, U.S. Soccer and the United States Tennis Association.