NOCO powers up Brentford presence with two-year partnership

Brentford have agreed a new two-year partnership with NOCO, making the consumer power products company the club’s official battery power product partner.The agreement will give NOCO a prominent presence on LED boards around the pitch at Gtech Community Stadium on matchdays, alongside access to content creation opportunities involving Brentford players.Brentford commercial director Fran Jones said: “We always want to partner with great innovators because they intuitively understand what Brentford is trying to achieve. We're totally aligned with NOCO and the commitment that their team has to being leaders in their industry. We’re excited to help them continue their story.”NOCO produces consumer power products including battery chargers, jump starters, air inflators, batteries and accessories.The partnership is focused primarily on increasing NOCO’s global brand awareness, using Brentford’s Premier League platform to reach audiences in the UK and international markets.NOCO Partnership Marketing Manager Zachary Koehler said: “We have worked with Brentford successfully over the years and we are thrilled to finally partner with the club on an official level. We're excited about this partnership and look forward to working with a club that values perfection just as much as we do.”The agreement formalises an existing relationship between the two organisations and adds another product-specific category to Brentford’s commercial portfolio.Strategically, the deal gives NOCO sustained exposure around one of football’s most globally distributed competitions without requiring a higher-cost primary sponsorship position.Brentford, meanwhile, continue to build out their partnership inventory through category-specific agreements that combine stadium visibility with digital and player-led content.The partnership will run for two years, with matchday LED exposure and collaborative content forming the core commercial assets during the agreement.