Newcastle United have appointed a new chief people officer, chief revenue officer and chief marketing officer as they strengthen their executive team to drive commercial growth and organisational capability.

Newcastle United names new people revenue and marketing chiefsNewcastle United have made three senior appointments to chief executive David Hopkinson’s executive team as they build out leadership across culture, commercial growth and brand.Graeme Johnson has joined as chief people officer, while Dave O’Connor will arrive later this month as chief revenue officer and Steven Taylor will take up the chief marketing officer role on July 1.The hires signal an increased focus on off-pitch execution as the club look to scale revenues, deepen global fan engagement and develop a high-performance operating model alongside sporting ambitions.Hopkinson said: “Graeme, Dave and Steven each bring proven leadership and deep expertise in their respective fields, and I’m truly delighted to welcome them to Newcastle United.“In the near term, their focus will be on strengthening our organisational capability – embedding a high-performance culture, sharpening our global brand, and accelerating key revenue streams.“Over the longer term, these appointments are about building the foundations of a world-class organisation. By investing in people, brand and commercial growth, we are positioning the club for sustainable success and ensuring we can compete consistently at the highest level on and off the pitch.”Johnson joins from Merlin Entertainments, where he was global vice president of people and culture, and has worked across consultancy, sports business and media and entertainment with organisations including Virgin Media, BT and Entain.His remit is expected to centre on talent strategy, organisational design and culture, areas that become more complex as clubs expand internationally and professionalise commercial operations.O’Connor will be responsible for driving commercial growth across partnerships, retail, licensing and new business development.He is a co-founder of Zurich-headquartered sports marketing firm 18K Sports and has worked in FIFA’s commercial division, alongside roles at Wanda/Infront Sports and GMR Marketing.Taylor arrives with more than 20 years of experience in global brand building and consumer engagement, with senior roles across hospitality and service-led businesses including Starwood, Shangri-La, Accor and Hurtigruten.His appointment points to a push to refine brand strategy and accelerate marketing effectiveness across international audiences, where club differentiation increasingly depends on content, data and clear positioning.The new roles add to an executive leadership structure that includes Hopkinson, chief financial officer Simon Capper, chief operating officer Brad Miller and sporting director Ross Wilson.The next steps are the new executives taking up their roles across June and July, with early priorities expected to focus on commercial pipeline delivery, brand strategy planning and organisational capability building ahead of the 2026-27 cycle.