New Balance signs Yunus Musah to global football roster
New Balance has signed US international midfielder Yunus Musah as a global football athlete, adding another young, high-profile name to its expanding roster.
New Balance has announced the signing of Yunus Musah as its newest global football athlete, strengthening the brand’s push to build a younger, internationally relevant roster in the sport.The US midfielder, 23, joins a group New Balance has recently expanded with additions including Yan Diomande, Djed Spence, Samu Aghehowa and Tyler Dibling, as the company looks to increase visibility across elite competitions and accelerate product adoption through player partnerships.Musah said: “From my first meeting with the brand, I could tell New Balance was the right fit. I immediately noticed the quality of the kits, and when I put on my first pair of boots, I could feel how well-crafted and comfortable they were. Knowing that we share the same shared vision and values, I’m excited about what we can build together and where our relationship can go."New Balance is positioning the deal as part of a strategy centred on elite athletes who can carry both performance credibility and global reach, with Musah already established at senior international level.Andrew McGarty, Senior Director of Global Football Sports Marketing at New Balance, said: “Yunus represents an exciting young talent in global football and has already made his mark on the international stage with the United States. "He’s a dynamic, versatile midfielder with a fearless approach to the game, and as an American brand, we’re proud to welcome him to our roster and excited about what we can build together as he continues to grow at the highest level.”Musah’s profile also aligns with New Balance’s wider commercial ambition in football: locking in talent early, then scaling brand and product storytelling through club and national-team exposure as players move through peak career years.Born in New York to Ghanaian parents, Musah developed at Arsenal before moving into senior football with Valencia in 2020, where New Balance said he became the youngest non-Spanish goalscorer in the Spanish club’s history.New Balance also highlighted Musah’s international pathway, noting he has earned 47 caps for the US and was named US Soccer Young Male Player of the Year in 2022 after the tournament in Qatar.At club level, Musah is currently on loan from AC Milan and plays for Atalanta, which New Balance identified as one of its sponsored clubs, offering additional brand integration opportunities across team supply, player boot deals and content.New Balance said Musah will wear its Tekela v5 boot on the pitch, a product the brand positions around precision and control, as it continues to build football market share via a tighter link between athlete endorsement and performance product messaging.