Monaco signs Mammouth AI partnership through 2029

AS Monaco have appointed French artificial intelligence platform Mammouth AI as a premium partner until 2029, with an agreement covering shirt branding, stadium advertising and technology access for the club’s staff.The partnership will place Mammouth AI on Monaco’s players’ shirts in Ligue 1, while providing visibility across home matches and club communications as the company seeks to expand its French and international customer base.Monaco chief revenue and marketing officer Matthias Reichwald said: “We are thrilled to be partnering with Mammouth AI, an innovative start-up in a rapidly expanding sector. Artificial intelligence is transforming the world around us, including professional football, and it is therefore important to explore this field, which offers immense potential – not only for us but also for the entire AS Monaco community.“That is why we are looking forward to launching this collaboration, which we believe will be promising and beneficial for both Mammouth AI and AS Monaco.”Founded in 2024, Mammouth AI brings multiple artificial intelligence models into a single interface, allowing users to select between services including GPT, Claude, Gemini, Mistral, DeepSeek and Grok without changing platforms.The agreement combines a marketing programme with operational access, with Mammouth AI making its solutions available to Monaco employees and developing dedicated initiatives for members of the club’s Business Club.That structure gives the company an opportunity to demonstrate its platform to businesses already connected to Monaco, alongside the broader consumer exposure generated by the sponsorship.Mammouth AI chief executive Luc Bouvattier commented: “At the very highest level, success doesn’t come from a single player, but from the best squad. That’s the philosophy behind Mammouth AI: instead of a single model, we give you access to the whole team, and you choose the best one for every move.“AS Monaco is already equipping its staff with Mammouth AI, and its partners will also be able to try it out for free. We are delighted to be partnering with this iconic club, which offers us a platform that matches our ambitions: Ligue 1 to reach the French public, and a European presence to accelerate our international growth.”At Stade Louis-II, the sponsorship inventory includes LED advertising, giant screens, media backdrops and 3D carpets, supported by activity through Monaco’s communication channels.The company is based in Paris and hosts its servers in Germany, with the announcement describing the platform as GDPR-compliant and serving more than 1,000 businesses and public-sector organisations.Its service allows customers to create and compare outputs from different models, positioning the partnership around access to a range of AI tools rather than a single provider.Monaco’s staff deployment and the planned Business Club trials give Mammouth AI a practical route to introducing those capabilities to prospective users, while the shirt and stadium rights support its wider brand-awareness objectives throughout the agreement.