Monaco names Suisscourtage as Conference League shirt sponsor

AS Monaco have signed insurance broker Suisscourtage Assurances as a major partner for their UEFA Conference League campaign, with the company taking the front-of-shirt position previously occupied by Renault.The agreement covers the professional team’s shirts during Conference League matches this season and includes LED advertising at Stade Louis-II, connecting a locally based business with the club’s European commercial programme.Monaco chief executive Thiago Scuro said: “We are delighted to join forces with Suisscourtage Assurances, which is a real reference in its field. This collaboration between two Monegasque institutions makes sense because we share the same values of high standards, rigour and precision.“We are pleased to be able to count on the support of Suisscourtage Assurances in the Conference League and look forward to beginning this new European campaign together.”Announced on October 13, the partnership gives Suisscourtage prominent branding during Monaco’s first season in the competition, alongside stadium exposure at the club’s home matches.The arrangement establishes a competition-specific shirt sponsorship, allowing Monaco to offer a separate commercial position for European fixtures alongside their domestic sponsorship programme.Suisscourtage was founded in Monaco in 1988 and employs 220 people, providing insurance advice and risk-management services to private clients and businesses.Operating under the JV Pastor Group, the independent broker focuses on analysing, managing and covering clients’ risks, including complex requirements and high-value assets.Suisscourtage Assurances chief executive Loïc Marie commented: “Suisscourtage Assurances is deeply attached to Monaco and its international standing. Associating our name with AS Monaco, an emblematic institution of the Principality, is a source of great pride.“This partnership brings together two Monegasque organisations around shared values: commitment, team spirit and the pursuit of excellence. Like a team moving forward with ambition and cohesion, we are pleased to support the Rouge & Blanc in this European competition and to carry Monaco’s colours together on the international stage.”The broker’s involvement combines its longstanding local presence with the wider visibility available through European football, using the club’s identity to promote its connection with the Principality.The shirt placement provides exposure beyond Monaco’s home market, while LED advertising adds a recurring presence within the stadium environment.The agreement follows Monaco’s appointment of Mammouth AI as a premium partner through 2029, with the technology company featuring on players’ shirts in Ligue 1 and providing its platform to club staff.Together, the announcements demonstrate how Monaco are developing distinct sponsorship opportunities across domestic and European competition, with Suisscourtage’s principal shirt rights focused on the Conference League.The new partnership also adds an established Monegasque business to the club’s commercial portfolio, with both organisations presenting their shared local roots as central to the relationship.