Milan and Inter unveil Generali Stadium with €650m naming deal
AC Milan and Inter have unveiled plans for a shared 71,500-seat Generali Stadium, supported by a reported €650m naming rights agreement and an investment exceeding €2bn.
AC Milan and Inter have unveiled the design for their new shared stadium, with insurer Generali securing naming rights under an agreement reportedly worth €650m over 25 years.The planned 71,500-seat Generali Stadium will replace San Siro as the clubs’ home, with construction targeted to begin in 2028 and the first matches envisaged for the 2031/32 season.Generali chairman Andrea Sironi and group chief executive Philippe Donnet said: “The new stadium in Milan will strengthen the city’s role as one of Italy’s major, globally recognised venues. Generali has always represented Italy on the world stage, which is why we chose to partner, right from the start of this exciting project, with two Italian clubs that boast a large international following.“The Generali Stadium will be a new symbol of Milan, and through our commitment we wish to express our confidence in the continued progress of the city and the whole country, and our desire to contribute to a lasting legacy for future generations.”The reported agreement carries an average annual value of €26m, establishing a substantial long-term commercial commitment before construction begins.Generali will also become the official insurance partner of both clubs, extending its involvement beyond the stadium name.The development is backed by Milan owner RedBird Capital Partners and Inter owner Oaktree, part of Brookfield’s credit platform, with the overall investment expected to exceed €2bn.The clubs intend the stadium to strengthen their financial competitiveness through sponsorship, premium hospitality and a broader programme of events.An Oaktree spokesperson said: “When we became owners of Inter, we set ourselves the goal of charting a clear course for the club’s sustainable growth and success.“We are taking an important step on this journey, and it is an exciting moment for both teams, their supporters and the city of Milan. Foster + Partners and Manica’s vision for the Generali Stadium and the urban regeneration project will preserve the atmosphere and spirit of San Siro, whilst creating a new iconic home for football.”Designed by Foster + Partners and MANICA, the stadium will include 13,500 hospitality places alongside general admission seating, with improved accessibility and wider, more comfortable seats.The architects have placed particular emphasis on retaining San Siro’s atmosphere, designing steep stands behind the goals and an acoustic system intended to amplify crowd noise inside while limiting its impact on neighbouring residents.A concrete X-frame structure will support a double-curved roof incorporating photovoltaic technology, with the exterior drawing inspiration from Milan’s architectural heritage.Two continuous tiers will surround the pitch, while lighting on the façade will allow the venue to reflect each club’s colours and identity.Milan chairman Paolo Scaroni described the unveiling as the realisation of a project he had been working towards since 2017.The proposed opening would put the stadium in place ahead of Euro 2032, which Italy will co-host with Türkiye, although delivery remains dependent on the project progressing to the planned construction timetable.