MatchWornShirt lands Mexico federation deal for live shirt auctions
MatchWornShirt has signed a deal with the Mexican Football Federation to run live digital auctions of match-worn and signed Mexico shirts from 2026 until 2031 as federations look for new direct-to-fan revenue lines.
MatchWornShirt has agreed a partnership with the Mexican Football Federation that will make the memorabilia platform the official digital auction partner of the Mexico national teams, adding a new direct-to-consumer revenue stream tied to matchday demand.The five-year agreement runs from 2026 until 2031 and covers both the men’s and women’s national teams across official competitions and international friendlies, with auctions built around signed, match-worn shirts.Tijmen Zonderwijk, co-founder of MatchWornShirt, said: “It’s about connecting one of the most iconic teams in the world with its global fanbase in a way that’s never been done before.”The company said the partnership will launch with a curated selection of men’s national team jerseys, before moving to a standard model that starts at kick-off and runs during matches.MatchWornShirt said each auction will include, at a minimum, worn and signed shirts from the starting XI, plus shirts from the full matchday squad, allowing bidders to follow the game and bid in real time.Winning bidders will receive shirts with a digital certification layer using MatchWornShirt’s Fabricks technology, which the company positions as an authentication and provenance tool intended to underpin collector confidence.The deal is another example of federations treating match-worn inventory as a formal commercial asset rather than an occasional charity or ad hoc activation, particularly when fan bases are global and diaspora audiences create demand beyond the domestic market.Live auctions also fit the wider shift towards in-play and second-screen engagement, creating an additional consumption loop around national-team matches that can be monetised without adding fixtures or changing broadcast formats.From the federation perspective, centralising the supply chain and authentication process can reduce reputational risk around counterfeits while creating a repeatable sales channel that can be packaged alongside sponsorship and content rights.The partnership lands as Mexico’s national teams enter a busy commercial cycle ahead of major tournaments, when match significance tends to increase memorabilia demand and price sensitivity for player-worn items.