Marseille renews Vaziva as women’s team commercial push continues

Olympique de Marseille have extended their partnership with Vaziva, keeping the French employee-benefits company as a Premium Partner of the club’s women’s team.The renewal continues a relationship launched in 2025 when Vaziva joined Les Marseillaises following their return to the Arkema Première Ligue.Vaziva chief executive Marina Germain said: “We are very proud to continue this adventure alongside Les Marseillaises. This partnership reflects our desire to support women’s sport and to promote shared values of ambition, determination and team spirit.”Vaziva will retain prominent exposure around the women’s team, including branding on the upper back of the match shirt alongside stadium and digital activations.The agreement gives OM a dedicated commercial partner for the women’s operation rather than simply extending rights from the men’s side, strengthening the club’s ability to build separate sponsorship inventory around the team.That distinction is becoming increasingly important across European women’s football as clubs seek to grow standalone commercial revenues and give brands clearer association with women’s teams.Vaziva’s involvement also extends into client hospitality and business development. The company has previously used Marseille women’s matches to host customers and prospects, linking the sponsorship to its core corporate benefits business.OM Women general manager Stefano Petruzzo said when the partnership was first established that Vaziva’s support provided additional resources to help consolidate the team at the top level.The renewal suggests both sides see value in extending that platform beyond an initial season as Marseille continue to develop the commercial structure around Les Marseillaises.The club have increasingly separated women’s-team assets into their own sponsorship proposition, with other Premium Partners also receiving dedicated visibility around the side.Vaziva’s continuation therefore adds continuity to that strategy while preserving a shirt asset that can be activated independently from Marseille’s wider first-team commercial programme.