Marseille partner with Chiliz for official fan token

Olympique de Marseille have partnered with Chiliz Group to introduce an official fan token, joining a digital asset network of more than 60 sports teams.The agreement appoints Chiliz as the club’s global fan token digital assets partner, with planned benefits including opportunities to play at the CEPAC Vélodrome, visit the training centre with club legends and join virtual meetings with players.Marseille general manager Alban Juster described the partnership as another step in the development of the club’s digital initiatives, explaining that Chiliz’s experience in international sport would help OM offer supporters new ways to interact with the team.Token holders will also be able to redeem signed match-worn merchandise and participate in binding polls on selected club decisions.Those opportunities combine digital participation with physical experiences, giving Marseille a further channel for engaging supporters beyond stadium attendance and conventional membership products.Chiliz chief executive Alexandre Dreyfus highlighted the passion of Marseille’s supporters and presented the agreement as a way for fans to express their connection to the club through digital activity and experiences.Marseille join French clubs Paris Saint-Germain and AS Monaco in the network, with Chiliz reporting that French token holders have redeemed almost 4,000 rewards and experiences to date.That figure measures benefits claimed across existing French partnerships rather than uptake of Marseille’s new product, whose introduction will extend the company’s reach within Ligue 1.Turkish digital asset platform Paribu will act as Marseille’s official regional partner, providing access to the token through its platform for supporters in Türkiye.The offering will follow publication of the relevant crypto-asset white paper under the European Union’s Markets in Crypto-Assets framework, which governs the information provided about the product and participation requirements.The announcement positions the token around supporter interaction and access, with the value of the programme to fans depending on the experiences, merchandise and decisions made available through it.Marseille’s commercial opportunity is to build recurring digital engagement among supporters who cannot regularly attend matches, while Chiliz gains another prominent football club through which to expand its sports network.