Manuel Neuer named Telenot brand ambassador

German security technology company Telenot has signed Manuel Neuer as its new brand ambassador in a partnership developed and managed by sports marketing agency SPORTFIVE.The agreement gives Telenot a high-recognition face to support brand-building across the DACH region, with the company positioning the relationship around anticipation, prevention and reliability.Telenot managing director Dr Timo Stock said: “In Manuel Neuer, we have found not only an outstanding sporting personality, but also an authentic individual who embodies the values of security, trust and reliability.”The campaign is built around the slogan “Sicherheit Neuer gedacht” and is set to run across print and online media in Germany, Austria and Switzerland.Telenot said the creative link is based on the way elite goalkeepers read risk early and intervene before danger escalates, mirroring its product philosophy of detecting threats early and reacting quickly.The company, based in Aalen, said it has spent more than 50 years developing electronic security systems designed to protect people and buildings against burglary, fire and unauthorised access.Telenot said its systems are used across commercial, municipal and private buildings, and that its products exceed required standards, without disclosing performance metrics or commercial terms of the Neuer partnership.SPORTFIVE’s involvement highlights the continued appetite for athlete-led campaigns outside core consumer categories, particularly where brands want trust signals and mass awareness rather than short-term sales conversion.Melina Jabsen, SPORTFIVE senior director of athletes, said: “Successful sports marketing arises when a brand's DNA and an athlete's profile align authentically.”Neuer’s profile provides Telenot with a premium ambassador who remains active at the top of European football, helping the company reach business decision-makers and household buyers through a credibility-led narrative.The partnership also reflects how athletes and their representatives are increasingly selective on category and story fit, as endorsement portfolios shift towards longer-term reputational alignment and multi-market distribution.Next steps will centre on campaign rollout and performance measurement, with the key commercial test being whether the brand lift translates into improved consideration and lead generation in a category where purchase cycles are long and trust is a primary driver.