Manchester United appoint Elevate to expand hospitality offer
Manchester United have appointed Elevate as their first official hospitality partner as the club expands and personalises its premium matchday inventory at Old Trafford.
Manchester United have named Elevate as their first official hospitality partner, adding external expertise to the club’s strategy to broaden premium matchday products and generate greater value from Old Trafford.The partnership will introduce new hospitality packages for the 2026–27 season, spanning premium seating, fine dining, pub-style environments and pre-match restaurant experiences in Manchester city centre. Financial terms were not disclosed.Manchester United chief business officer Marc Armstrong said: “We’re delighted to welcome Elevate as our Official Hospitality Partner. With a proven track record of delivering high-quality, premium matchday experiences, Elevate will help us broaden our hospitality offering, providing greater choice for fans who want it alongside our broad range of General Admission options.”Supporters will be able to tailor packages around preferred seating locations and hospitality formats, with selected products also including stadium tours, pitchside photographs with first-team players and question-and-answer sessions with former players.The agreement positions hospitality as part of United’s wider effort to improve the matchday experience while diversifying commercial revenue beyond general admission ticketing.Elevate will support the club with its expertise across venue sales, premium experiences, ticketing and fan engagement. The agency serves more than 1,000 clients across sport, entertainment, consumer products and retail.Elevate president of venue sales Flavil Hampsten said: “At Elevate, our expertise is delivering best-in-class hospitality and creating unforgettable matchday experiences for fans. "We are delighted to partner with such a historic club as Manchester United and are excited to help take the club’s hospitality to the next level in a way that respects the club, its supporters, and Old Trafford’s unrivalled matchday atmosphere.”The partners will also allocate selected tickets and hospitality experiences to community groups and local charities, extending part of the programme beyond corporate and premium customers.Packages are scheduled to go on sale on June 19 following the release of the Premier League fixture list, giving United a defined sales window ahead of the 2026–27 campaign.