Macron signs record technical deal with Śląsk Wrocław
Macron has signed a new technical sponsorship with Śląsk Wrocław in what the club says is its biggest kit partnership to date.
Macron has expanded its Ekstraklasa footprint after agreeing a new technical partnership with Śląsk Wrocław, giving the Italian sportswear group kit supply rights as the club pushes an ambitious development plan.Śląsk said the agreement is the best deal with a technical partner in the club’s history and will cover first-team and wider club needs, alongside a dedicated retail offer for supporters.Remigiusz Jezierski, president of Śląsk Wrocław, said: “The agreement with Macron is an important step in the development of our club. We are proud of this partnership and thank the representatives of our new sponsor for their openness, communication, and the solutions they developed. "The result of many months of discussions and negotiations is the best agreement with a technical partner in Śląsk Wrocław's history, which will provide the highest quality products for both WKS teams and our fans.”Macron is positioning the partnership around product quality, design and storytelling, using club identity and symbolism as the basis for exclusive ranges aimed at driving both fan attachment and merchandise demand.Gianluca Pavanello, president of Macron, said: “Śląsk Wrocław is implementing an ambitious development project, and we want to support the club, tell its story, and reinforce its symbols by providing players with high-quality sportswear with exclusive and innovative designs. "At the same time, we want to offer fans a clothing collection that fully reflects their sense of belonging to the team.”Technical sponsorships have become a strategic revenue and brand lever for mid-market clubs, combining guaranteed product supply with a merchandise plan that can lift retail performance when paired with distinctive design and reliable availability.Macron has increasingly built its football strategy through a wide club portfolio, using scale and a European manufacturing and distribution model to compete against the global giants on responsiveness and customisation.Śląsk will now look to translate the new partnership into visible matchday identity, stronger fan retail conversion and a cleaner supply chain for kits and training wear as the club develops its football and business operations.