Ligue 1 targets Asian scale with JioStar and Vidio deals

LFP Media has agreed new 2026/27 distribution deals with JioStar in India and Emtek’s Vidio platform in Indonesia.JioStar will show at least four Ligue 1 matches per round on JioHotstar, with selected fixtures also carried through the Star Sports television network.LFP Media said in a translated statement: “With a presence in 215 territories, 53 broadcast partners and coverage in 44 languages, Ligue 1 confirms its status as a global league.”In Indonesia, Vidio will make the full Ligue 1 season available through its streaming platform, which reaches tens of millions of users.The agreements give French football substantially different distribution models in two of Asia’s largest consumer markets. JioStar combines major streaming scale with a large linear television operation, while Vidio provides an established digital sports platform in Indonesia.LFP Media says JioStar reaches hundreds of millions of Indian consumers and describes India as a strategic market for attracting new Ligue 1 supporters.The deals also form part of a wider international distribution expansion covering territories including Spain, Brazil, the UK and Ireland.International audiences for Ligue 1 increased by 30% during 2025/26, according to LFP Media. That growth matters as French football attempts to build overseas revenues while its domestic media model remains under pressure.International rights currently generate less value for Ligue 1 than for several competing European leagues, making audience development a necessary precursor to stronger future rights pricing.Neither the JioStar nor Emtek agreement has a disclosed financial value. Their immediate importance therefore lies in reach rather than rights-fee uplift.India and Indonesia provide Ligue 1 with access to large digital audiences where sustained distribution could build the consumer demand needed to improve international rights economics over future cycles.