L'Auxiliaire becomes major OL Lyonnes partner
French women's football club OL Lyonnes have signed Lyon-based construction insurer L'Auxiliaire as a major partner in a deal brokered by SPORTFIVE. The agreement adds another major commercial partner to OL Lyonnes as the club seeks to build revenues and partnerships around one of Europe's leading women's football properties.
OL Lyonnes have agreed a major partnership with French construction insurer L'Auxiliaire, with the company's branding to appear on the players' shorts from next season.The agreement was facilitated by global sports marketing agency SPORTFIVE and will also include supporter activations around OL Lyonnes matches.L'Auxiliaire was founded in Lyon and has specialised exclusively in insurance for the construction sector for 163 years. The partnership builds on the company's existing links with the city and wider region while increasing its involvement in women's sport.The insurer will use the agreement to promote opportunities for women in both football and the construction industry, where women remain underrepresented.L'Auxiliaire President Thibault Richard said: "We are proud to support OL LYONNES as a Major Partner. The club is a benchmark institution that brings pride to the city far beyond its borders and is helping to pave new pathways for women's sport. Joining this project was an obvious choice for us."OL Lyonnes CEO Vincent Ponsot said: "We are delighted to welcome L'Auxiliaire among OL LYONNES' Major Partners. It is a key stakeholder in our region and an organisation deeply committed to its community."We share the same conviction: giving women every opportunity to express their talent, succeed, and reach their full potential. This shared vision, common energy, and desire to build together will form the foundation of an ambitious and long-lasting partnership."The partnership will extend beyond L'Auxiliaire's branding on the playing kit, with plans for matchday fan engagement and an Escort Kids programme during an Arkema Première Ligue fixture.SPORTFIVE Managing Director Xavier Oddone said: "We are working alongside an insurer that has built its reputation over 163 years by consistently delivering on its commitments, year after year. That is exactly the mindset we want for OL LYONNES: to build something that endures."OL Lyonnes were rebranded from Olympique Lyonnais Féminin in 2025 following Michele Kang's acquisition and restructuring of the women's team, with the club operating separately from the men's operation under Kang's Kynisca platform.