KChat lands Leeds sleeve deal ahead of public launch
Leeds United have named KChat as their official sleeve partner from the start of the 2026/27 Premier League season, giving the communications platform major visibility as it prepares for its public launch.
Leeds United have agreed a new commercial partnership with KChat that will see the technology platform become the club’s official sleeve partner from the start of the 2026/27 Premier League season.KChat branding will debut on Leeds’ shirt sleeves during their opening league fixture and remain in place throughout the campaign, with the agreement also covering wider supporter and community-focused activity.Jocelyn Austria, General Manager of KChat, said: “This partnership is an important milestone for KChat, as we prepare for our public launch and we are proud to take this journey with one of English football’s most historic clubs.“Leeds United’s fans represent exactly what inspires our platform – people connected through a shared passion, meaningful conversation and a strong sense of community.”The partnership gives KChat a high-profile entry point into football at a time when the company is preparing to launch more broadly to consumers.Its association with Leeds will extend beyond shirt visibility, with both organisations planning initiatives designed around supporter interaction, community connection and shared fan experiences.Phil Hardman, Partnerships Director of Leeds United, said: “We are really pleased to welcome KChat as our Official Sleeve Partner for the 2026/27 campaign. As the club continues to grow both on and off the pitch, we are proud to partner with an innovative technology company that shares our commitment in bringing people together.“We look forward to creating exciting experiences for our supporters in the seasons ahead.”Commercially, the timing is significant for KChat because the partnership gives the brand exposure to a large Premier League audience at the same point it is seeking to establish its consumer proposition.Sleeve sponsorship also offers Leeds another premium inventory position tied directly to the first-team kit, while allowing the club to work with a technology company seeking to build engagement around football communities rather than relying only on brand awareness.The agreement will continue beyond the 2026/27 campaign, with supporter-focused activations expected to form a central part of the relationship as KChat develops its platform and Leeds expand their commercial programme.