Inter extends youth travel deal and expands China presence

Inter Milan has agreed a five-year extension with sports travel company inspiresport, keeping its Inter Academy Experience programme in place until 2031.The renewal, announced on November 9, continues a partnership that began in 2018 and brings more than 700 boys and girls from the UK, United States and Australia to Milan each year, according to the club.Inspiresport will continue working with schools and football clubs to organise tours linked to Inter’s academy programme.The extension retains the existing format, giving schools and clubs in the three markets an established route to arrange visits for their young players.Steve Butchart, managing director of inspiresport, met club representatives at Inter’s headquarters in Milan to mark the renewal.Separately, Inter has launched official accounts on Bilibili and REDnote, also known as Xiaohongshu, in China, where the club says it already has more than seven million followers across local social media channels.Both accounts are live under Inter’s Chinese name, but the club plans to use them for different types of content.On Bilibili, Inter will set up a dedicated editorial hub featuring videos about its history, players and matchdays, as well as behind-the-scenes footage.The platform’s emphasis on longer videos and interaction among users gives Inter a channel for material that goes beyond short clips and match updates.Bilibili reports more than 360 million monthly active users and over 16 billion monthly interactions.On REDnote, Inter will focus on its players, club identity and links with Milan, using lifestyle and cultural content to reach users beyond those looking for football coverage.The platform combines social media with search, so users can find club content while looking for information on topics such as travel, lifestyle and the city itself.According to figures cited by Inter, REDnote has approximately 350 million monthly active users and handles around 600 million searches a day.