Inter extend Socios.com deal until 2028
Inter have extended their partnership with fan engagement platform Socios.com until 2028, reinforcing their digital fan strategy around blockchain-based loyalty and rewards.
Inter Milan have renewed their partnership with Socios.com until 2028, maintaining a relationship that centres on fan token engagement and digital rewards as part of the club’s commercial strategy.The agreement extends a collaboration that began in 2021 and will continue to position Socios.com as Inter’s Official Fan Token Partner, with financial terms undisclosed.Under the renewed deal, the $INTER Fan Token will remain central to fan engagement initiatives, offering supporters access to polls, exclusive content, VIP experiences and matchday rewards through the Socios app.Giorgio Ricci, Inter’s Chief Revenue Officer, said: “We are pleased to continue our partnership with Socios.com, a company that has consistently demonstrated its ability to innovate and engage our global fanbase. Since the beginning of our collaboration, we have worked together to offer Nerazzurri supporters around the world new opportunities for interaction and involvement, leveraging cutting-edge technology to enhance the fan experience. This renewal confirms our shared commitment to developing increasingly engaging digital initiatives for our fans.”Socios.com chief executive Alexandre Dreyfus said: “Inter was one of the first elite European clubs to believe in our vision of fan tokens as a powerful engagement tool. Extending this partnership until 2028 underlines the success of our collaboration and our shared ambition to keep innovating. Together, we will continue to create opportunities for fans to connect with the club in meaningful and rewarding ways.”The renewal secures continuity in one of Inter’s most visible digital activations, with fan tokens forming part of a wider rights portfolio that includes sponsorship, data capture and direct-to-consumer engagement.Fan tokens, issued via blockchain infrastructure, allow clubs to monetise global audiences without relying solely on traditional broadcast cycles, while also generating recurring interaction within owned digital ecosystems.The extension until 2028 provides medium-term certainty around Inter’s Web3 and digital loyalty strategy as the club continue to diversify commercial revenues across international markets.