Gotham FC add Yoggies as shirt sleeve partner

Gotham FC have named Nature’s Garden and its Yoggies brand as their official better-for-you snack partner under a multi-year agreement centred on kit visibility, nutrition and community engagement.The Yoggies logo will appear on the right sleeve of Gotham’s match kits from the 2026 NWSL Challenge Cup. Financial terms and the full duration of the partnership were not disclosed.Gotham FC chief revenue officer Alex Chang said: “We are proud to welcome Nature’s Garden and Yoggies to the Gotham FC family.“This partnership brings together two organisations committed to making a positive impact in the communities we serve. With their support, Nature’s Garden and Yoggies will help us create more opportunities for young people to engage with the game and build habits that contribute to lifelong success.”Yoggies is a fruit snack brand owned by Cibo Vita, the New Jersey-based company behind Nature’s Garden.The partnership gives the business a prominent asset within the National Women’s Soccer League while connecting its products with football, active lifestyles and younger consumers.Nature’s Garden and Yoggies will support a programme of Gotham youth clinics offering complimentary football experiences to players aged under 12.The clinics will focus on skills development, confidence and participation, giving the brands a community platform beyond conventional shirt sponsorship and digital advertising.Cibo Vita chief executive and co-founder Emre Imamoglu said: “Nature’s Garden is proud to team up with Gotham FC as their Official Better-For-You Snack Partner. The widespread recognition and success of women’s sports is long overdue, and we are thrilled to support what this elite team has built.“This partnership connects directly with the communities we already serve. We’re especially looking forward to the Youth Soccer Clinics, where we can encourage the next generation to get on the field, stay active, and dream big.”The regional connection is central to the agreement, with Gotham representing the New York and New Jersey market and Cibo Vita operating from New Jersey.Local partnerships can give sponsors greater opportunities to connect retail activity, community programmes and matchday visibility within the same consumer market.The deal also expands Gotham’s portfolio of health and wellness brands as the club seek to build commercial relationships around their players, supporter demographics and community work.Shirt sleeve rights provide Yoggies with recurring exposure across matches, broadcasts, photography and social media, while the youth clinics offer a measurable activation programme that can continue throughout the agreement.The partnership will begin on the kit during the Challenge Cup before expanding into co-marketing and community activity across the following seasons.