Fulham put real-time data at centre of new shirt deal

Fulham have appointed ClickHouse as a Principal Partner and front-of-shirt sponsor of the men’s first team, adding a fast-growing technology brand to one of the club’s most valuable commercial assets.The multi-year agreement will place ClickHouse on Fulham’s home, away and third shirts, as well as across Craven Cottage, matchday inventory, digital channels and supporter-facing campaigns.Fulham chief revenue officer Jon Don-Carolis said: “We are delighted to welcome ClickHouse as a Principal Partner and Front of Shirt Sponsor of the Men’s First Team.“ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future, both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.”The partnership extends beyond brand visibility, with ClickHouse set to support Fulham’s efforts to modernise their data and technology practices.The two organisations also plan to develop community initiatives focused on data and artificial intelligence, creating opportunities for participants to build practical digital skills.ClickHouse specialises in real-time analytics, data infrastructure and AI applications. Its open-source database technology is used by major global businesses to process large volumes of information at high speed.ClickHouse chief executive Aaron Katz said: “Both organisations have shared values of high performance, ambition and excellence. Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world.“That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”The agreement gives ClickHouse a prominent platform in the Premier League as technology companies continue to use football sponsorship to build mainstream brand awareness beyond enterprise customers.Fulham will release their 2026–27 home kit on July 23, providing the first public appearance of the ClickHouse branding before the new season.Both parties will use the partnership to deliver activations around innovation, performance and real-time insight at Craven Cottage, across digital platforms and within the wider Fulham community.