FOX Sports and Cosm bring World Cup 2026 to shared reality venues

FOX Sports has signed a deal with Cosm to present 40 FIFA World Cup 2026 matches inside Cosm’s immersive venues, extending the tournament’s live distribution into ticketed, in-person watch experiences.The agreement covers Cosm sites in Los Angeles and Dallas, plus an Atlanta venue at Centennial Yards that is scheduled to open on June 10, one day before the tournament begins.Michael Bucklin, FOX Sports SVP digital, said: “At FOX Sports, our goal is to make the world’s biggest events feel even bigger, and teaming up with Cosm allows us to do that quite literally - on the biggest immersive screen in live sports.”“For the FIFA World Cup 2026™, we’re delivering that vision at an unprecedented scale, bringing 40 of the tournament’s most anticipated matches to fans for the first time in a live, Shared Reality setting.”Cosm said it will capture and produce matches from host stadiums and distribute them into its 87-foot-diameter LED domes, using multiple camera angles designed to replicate in-stadium perspective.The schedule begins with 11 group-stage matches, including all three USMNT group games and the tournament opener, then expands into knockout rounds and ends with the final on July 19.Peter Murphy, Cosm SVP content and media, said: “We are thrilled to collaborate with FOX Sports to super-serve fans during the FIFA World Cup 2026™ and bring people together through Shared Reality across our venues in three of the World Cup’s major host cities, simultaneously.”Cosm is positioned as a paid alternative for fans priced out of stadium tickets, and as an upsell product for broadcasters seeking additional monetisation beyond traditional ad inventory.In Atlanta, the venue sits adjacent to Mercedes-Benz Stadium as part of the wider Centennial Yards redevelopment, giving organisers a year-round entertainment anchor that can be marketed alongside major events.Cosm’s World Cup plan also includes a notable restriction, with the company expected to avoid showing matches that are being played in the same host city as each venue.Ticketing details have not been disclosed for the World Cup package, but Cosm’s event pricing in other sports has typically started above US$100, implying a premium positioning closer to hospitality than a standard bar screening.The partnership adds another layer to FIFA World Cup 2026’s fan access stack, pairing stadium attendance and at-home viewing with venue-based “eventising” that can generate incremental revenue and data while building sponsor-friendly experiential inventory.