Forest land £25m Marex deal as shirt sponsorship enters new era

Nottingham Forest have named Marex as their new principal partner, with the global financial services platform taking over the front of the club’s shirts in a multi-year agreement.The three-year deal is understood to be worth around £25m and will see Marex replace Bally’s as Forest’s main shirt sponsor ahead of the 2026/27 Premier League season.Forest owner Evangelos Marinakis said: “We are delighted to welcome Marex as our new front of shirt partner.“Marex is an ambitious, global business with a strong reputation for excellence and performance, and those qualities reflect our own ambitions for Nottingham Forest.”The agreement gives Marex one of Forest’s most prominent commercial assets at a time when Premier League clubs are preparing for the voluntary ban on gambling companies appearing on the front of playing shirts.Marex operates across global financial markets and has recently increased its profile with retail investors, including acting as the public offer platform operator that gave UK investors access to SpaceX’s IPO earlier this year.Marinakis said: “This partnership is another important step in the continued growth of our club, and we look forward to working together and building a successful relationship.”Marex chief executive Ian Lowitt said the agreement “marks an important step in Marex’s continued development” as the business uses the Premier League platform to strengthen its international profile.Commercially, the reported £25m value is significant for Forest because it provides a substantial replacement for gambling-sector revenue before betting and casino brands disappear from Premier League shirt fronts.It also illustrates the opportunity emerging for financial services, technology and business-to-business companies as clubs look for new categories capable of paying for premium shirt inventory previously occupied heavily by betting operators.Marex gains global visibility through the Premier League while Forest secure a partner whose business is not affected by the incoming restriction, giving the club greater sponsorship certainty across the three-year term.The agreement will begin with the 2026/27 campaign, placing Marex at the centre of Forest’s commercial inventory as the club continue to develop their revenues around Premier League exposure.